Applications / Mortgage Analytics / Lenders / New Jersey / Unity Bank / Competition
Unity Bank
Clinton, NJ · State non-member bank · FDIC · $3.0 billion assets · 384 loans in 2025
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384
loans originated, 2025
523
applications, 2025
10
states and territories
0
gaps bigger than at similar lenders
Who Unity Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
Unity Bank ranks 131st of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $193.4M lent: 0.1% of a $144.16B market.
New York-Newark-Jersey City, NY-NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Unity Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — ALLENTOWN-BETHLEHEM-EASTON, NJ-PA, 2025
Unity Bank ranks 103rd of 521 lenders in Allentown-Bethlehem-Easton, NJ-PA, with $8.1M lent: 0.2% of a $4.92B market.
Allentown-Bethlehem-Easton, NJ-PA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Unity Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — MIAMI-FORT LAUDERDALE-WEST PALM BEACH, FL, 2025
Unity Bank ranks 361st of 937 lenders in Miami-Fort Lauderdale-West Palm Beach, FL, with $7.0M lent: 0.0% of a $48.09B market.
Miami-Fort Lauderdale-West Palm Beach, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Unity Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — TRENTON-PRINCETON, NJ, 2025
Unity Bank ranks 94th of 365 lenders in Trenton-Princeton, NJ, with $5.1M lent: 0.2% of a $2.54B market.
Trenton-Princeton, NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Unity Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — ATLANTIC CITY-HAMMONTON, NJ, 2025
Unity Bank ranks 190th of 423 lenders in Atlantic City-Hammonton, NJ, with $2.5M lent: 0.1% of a $4.46B market.
Atlantic City-Hammonton, NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Unity Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — DELTONA-DAYTONA BEACH-ORMOND BEACH, FL, 2025
Unity Bank ranks 370th of 639 lenders in Deltona-Daytona Beach-Ormond Beach, FL, with $730K lent: 0.0% of a $5.43B market.
Deltona-Daytona Beach-Ormond Beach, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Unity Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — PROVIDENCE-WARWICK, MA-RI, 2025
Unity Bank ranks 393rd of 475 lenders in Providence-Warwick, MA-RI, with $495K lent: 0.0% of a $13.02B market.
Providence-Warwick, MA-RI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Unity Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — NORWICH-NEW LONDON-WILLIMANTIC, CT, 2025
Unity Bank ranks 249th of 312 lenders in Norwich-New London-Willimantic, CT, with $385K lent: 0.0% of a $1.89B market.
Norwich-New London-Willimantic, CT is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Unity Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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