Applications / Mortgage Analytics / Lenders / Minnesota / Servion / Competition
Servion
New Brighton, MN · Non-bank affiliate of a holding company · CFPB · 1,609 loans in 2025
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1,609
loans originated, 2025
2,210
applications, 2025
37
states and territories
0
gaps bigger than at similar lenders
Who Servion competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — MINNEAPOLIS-ST. PAUL-BLOOMINGTON, MN-WI, 2025
Servion ranks 84th of 688 lenders in Minneapolis-St. Paul-Bloomington, MN-WI, with $57.1M lent: 0.2% of a $27.60B market.
Minneapolis-St. Paul-Bloomington, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Servion in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO MINNESOTA, 2025
Servion ranks 26th of 536 lenders in non-metro Minnesota, with $51.6M lent: 1.0% of a $5.28B market.
non-metro Minnesota is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Servion in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — LA CROSSE-ONALASKA, MN-WI, 2025
Servion ranks 2nd of 213 lenders in La Crosse-Onalaska, MN-WI, with $31.2M lent: 3.4% of a $926.5M market.
La Crosse-Onalaska, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Servion in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — ROCHESTER, MN, 2025
Servion ranks 15th of 276 lenders in Rochester, MN, with $25.3M lent: 1.7% of a $1.45B market.
Rochester, MN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Servion in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — DULUTH, MN-WI, 2025
Servion ranks 14th of 318 lenders in Duluth, MN-WI, with $24.8M lent: 1.8% of a $1.36B market.
Duluth, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Servion in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — PROVO-OREM-LEHI, UT, 2025
Servion ranks 226th of 319 lenders in Provo-Orem-Lehi, UT, with $1.0M lent: 0.0% of a $7.84B market.
Provo-Orem-Lehi, UT is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Servion in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NON-METRO NEVADA, 2025
Servion ranks 189th of 278 lenders in non-metro Nevada, with $755K lent: 0.0% of a $1.74B market.
non-metro Nevada is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Servion in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — MISSOULA, MT, 2025
Servion ranks 141st of 172 lenders in Missoula, MT, with $345K lent: 0.0% of a $918.6M market.
Missoula, MT is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Servion in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 55% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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