Applications / Mortgage Analytics / Lenders / New Jersey / Princeton Mortgage / Competition
Princeton Mortgage
Ewing, NJ · Independent non-bank lender · CFPB · 810 loans in 2025
Princeton Mortgage's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
810
loans originated, 2025
1,289
applications, 2025
31
states and territories
0
gaps bigger than at similar lenders
Who Princeton Mortgage competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — PHILADELPHIA-CAMDEN-WILMINGTON, PA-NJ-DE-MD, 2025
Princeton Mortgage ranks 121st of 784 lenders in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD, with $65.1M lent: 0.2% of a $39.87B market.
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Princeton Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
Princeton Mortgage ranks 204th of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $40.9M lent: 0.1% of a $52.32B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Princeton Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NASHVILLE-DAVIDSON--MURFREESBORO--FRANKLIN, TN, 2025
Princeton Mortgage ranks 158th of 821 lenders in Nashville-Davidson--Murfreesboro--Franklin, TN, with $27.7M lent: 0.1% of a $24.04B market.
Nashville-Davidson--Murfreesboro--Franklin, TN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Princeton Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — KNOXVILLE, TN, 2025
Princeton Mortgage ranks 102nd of 599 lenders in Knoxville, TN, with $12.8M lent: 0.2% of a $8.06B market.
Knoxville, TN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Princeton Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — CRESTVIEW-FORT WALTON BEACH-DESTIN, FL, 2025
Princeton Mortgage ranks 95th of 606 lenders in Crestview-Fort Walton Beach-Destin, FL, with $10.4M lent: 0.2% of a $4.40B market.
Crestview-Fort Walton Beach-Destin, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Princeton Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — SAVANNAH, GA, 2025
Princeton Mortgage ranks 212th of 469 lenders in Savannah, GA, with $1.4M lent: 0.0% of a $3.89B market.
Savannah, GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Princeton Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — VALLEJO, CA, 2025
Princeton Mortgage ranks 238th of 363 lenders in Vallejo, CA, with $890K lent: 0.0% of a $3.45B market.
Vallejo, CA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Princeton Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — SPOKANE-SPOKANE VALLEY, WA, 2025
Princeton Mortgage ranks 206th of 346 lenders in Spokane-Spokane Valley, WA, with $835K lent: 0.0% of a $4.56B market.
Spokane-Spokane Valley, WA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Princeton Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
Princeton Mortgage's data
$215
Princeton Mortgage and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy Princeton Mortgage's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]