Applications / Mortgage Analytics / Lenders / Michigan / Northern Mortgage Services / Competition
Northern Mortgage Services
Grandville, MI · Independent non-bank lender · CFPB · 810 loans in 2025
Northern Mortgage Services's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
810
loans originated, 2025
1,029
applications, 2025
9
states and territories
0
gaps bigger than at similar lenders
Who Northern Mortgage Services competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — GRAND RAPIDS-WYOMING-KENTWOOD, MI, 2025
Northern Mortgage Services ranks 11th of 436 lenders in Grand Rapids-Wyoming-Kentwood, MI, with $130.9M lent: 1.8% of a $7.34B market.
Grand Rapids-Wyoming-Kentwood, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Northern Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 56% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — CLEVELAND, OH, 2025
Northern Mortgage Services ranks 72nd of 577 lenders in Cleveland, OH, with $24.7M lent: 0.2% of a $11.41B market.
Cleveland, OH is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Northern Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO MICHIGAN, 2025
Northern Mortgage Services ranks 90th of 606 lenders in non-metro Michigan, with $16.4M lent: 0.2% of a $7.04B market.
non-metro Michigan is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Northern Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MUSKEGON-NORTON SHORES, MI, 2025
Northern Mortgage Services ranks 30th of 233 lenders in Muskegon-Norton Shores, MI, with $5.7M lent: 0.6% of a $964.1M market.
Muskegon-Norton Shores, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Northern Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — PORTLAND-SOUTH PORTLAND, ME, 2025
Northern Mortgage Services ranks 118th of 364 lenders in Portland-South Portland, ME, with $5.4M lent: 0.1% of a $5.78B market.
Portland-South Portland, ME is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Northern Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — YOUNGSTOWN-WARREN, OH, 2025
Northern Mortgage Services ranks 183rd of 278 lenders in Youngstown-Warren, OH, with $330K lent: 0.0% of a $1.43B market.
Youngstown-Warren, OH is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Northern Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — KINGSPORT-BRISTOL, TN-VA, 2025
Northern Mortgage Services ranks 251st of 324 lenders in Kingsport-Bristol, TN-VA, with $275K lent: 0.0% of a $1.54B market.
Kingsport-Bristol, TN-VA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Northern Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — AKRON, OH, 2025
Northern Mortgage Services ranks 193rd of 401 lenders in Akron, OH, with $1.0M lent: 0.0% of a $3.33B market.
Akron, OH is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Northern Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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