Applications / Mortgage Analytics / Lenders / California / Land Home Financial Services / Competition
Land Home Financial Services
Concord, CA · Independent non-bank lender · CFPB · 1,534 loans in 2025
Land Home Financial Services's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
1,534
loans originated, 2025
2,057
applications, 2025
37
states and territories
0
gaps bigger than at similar lenders
Who Land Home Financial Services competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — SAN FRANCISCO-OAKLAND-FREMONT, CA, 2025
Land Home Financial Services ranks 152nd of 606 lenders in San Francisco-Oakland-Fremont, CA, with $39.0M lent: 0.1% of a $52.26B market.
San Francisco-Oakland-Fremont, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Land Home Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — SACRAMENTO-ROSEVILLE-FOLSOM, CA, 2025
Land Home Financial Services ranks 112th of 574 lenders in Sacramento-Roseville-Folsom, CA, with $30.4M lent: 0.1% of a $20.30B market.
Sacramento-Roseville-Folsom, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Land Home Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — DES MOINES-WEST DES MOINES, IA, 2025
Land Home Financial Services ranks 41st of 396 lenders in Des Moines-West Des Moines, IA, with $29.9M lent: 0.5% of a $5.55B market.
Des Moines-West Des Moines, IA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Land Home Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO CALIFORNIA, 2025
Land Home Financial Services ranks 41st of 456 lenders in non-metro California, with $21.1M lent: 0.5% of a $4.39B market.
non-metro California is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Land Home Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — URBAN HONOLULU, HI, 2025
Land Home Financial Services ranks 63rd of 223 lenders in Urban Honolulu, HI, with $16.5M lent: 0.2% of a $8.07B market.
Urban Honolulu, HI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Land Home Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 55% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — FORT SMITH, AR-OK, 2025
Land Home Financial Services ranks 163rd of 241 lenders in Fort Smith, AR-OK, with $330K lent: 0.0% of a $954.6M market.
Fort Smith, AR-OK is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Land Home Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — DOTHAN, AL, 2025
Land Home Financial Services ranks 175th of 222 lenders in Dothan, AL, with $210K lent: 0.0% of a $697.4M market.
Dothan, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Land Home Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — ENID, OK, 2025
Land Home Financial Services ranks 83rd of 114 lenders in Enid, OK, with $185K lent: 0.1% of a $172.4M market.
Enid, OK is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Land Home Financial Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Land Home Financial Services and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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