Applications / Mortgage Analytics / Lenders / Virginia / Guidance Residential / Competition
Guidance Residential
Reston, VA · Independent non-bank lender · CFPB · 2,872 loans in 2025
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2,872
loans originated, 2025
4,215
applications, 2025
34
states and territories
0
gaps bigger than at similar lenders
Who Guidance Residential competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
Guidance Residential ranks 169th of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $135.7M lent: 0.1% of a $144.16B market.
New York-Newark-Jersey City, NY-NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Guidance Residential in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — CHICAGO-NAPERVILLE-ELGIN, IL-IN, 2025
Guidance Residential ranks 101st of 902 lenders in Chicago-Naperville-Elgin, IL-IN, with $106.5M lent: 0.2% of a $59.50B market.
Chicago-Naperville-Elgin, IL-IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Guidance Residential in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
Guidance Residential ranks 155th of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $79.3M lent: 0.1% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Guidance Residential in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — SEATTLE-TACOMA-BELLEVUE, WA, 2025
Guidance Residential ranks 112th of 597 lenders in Seattle-Tacoma-Bellevue, WA, with $64.9M lent: 0.1% of a $49.59B market.
Seattle-Tacoma-Bellevue, WA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Guidance Residential in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — WASHINGTON-ARLINGTON-ALEXANDRIA, DC-VA-MD-WV, 2025
Guidance Residential ranks 150th of 757 lenders in Washington-Arlington-Alexandria, DC-VA-MD-WV, with $62.3M lent: 0.1% of a $62.69B market.
Washington-Arlington-Alexandria, DC-VA-MD-WV is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Guidance Residential in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — STAUNTON-STUARTS DRAFT, VA, 2025
Guidance Residential ranks 86th of 236 lenders in Staunton-Stuarts Draft, VA, with $1.2M lent: 0.2% of a $800.1M market.
Staunton-Stuarts Draft, VA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Guidance Residential in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — EUGENE-SPRINGFIELD, OR, 2025
Guidance Residential ranks 228th of 300 lenders in Eugene-Springfield, OR, with $535K lent: 0.0% of a $2.27B market.
Eugene-Springfield, OR is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Guidance Residential in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — LA CROSSE-ONALASKA, MN-WI, 2025
Guidance Residential ranks 148th of 213 lenders in La Crosse-Onalaska, MN-WI, with $315K lent: 0.0% of a $926.5M market.
La Crosse-Onalaska, MN-WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Guidance Residential in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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