Applications / Mortgage Analytics / Lenders / Georgia / Guaranty Mortgage Services / Competition
Guaranty Mortgage Services
Buford, GA · Independent non-bank lender · CFPB · 184 loans in 2025
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184
loans originated, 2025
256
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who Guaranty Mortgage Services competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
Guaranty Mortgage Services ranks 231st of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $29.0M lent: 0.1% of a $52.32B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Guaranty Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO TENNESSEE, 2025
Guaranty Mortgage Services ranks 112th of 746 lenders in non-metro Tennessee, with $14.4M lent: 0.2% of a $8.31B market.
non-metro Tennessee is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Guaranty Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — CHATTANOOGA, GA-TN, 2025
Guaranty Mortgage Services ranks 93rd of 525 lenders in Chattanooga, GA-TN, with $7.4M lent: 0.2% of a $4.21B market.
Chattanooga, GA-TN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Guaranty Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — GAINESVILLE, GA, 2025
Guaranty Mortgage Services ranks 55th of 336 lenders in Gainesville, GA, with $6.8M lent: 0.4% of a $1.67B market.
Gainesville, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Guaranty Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO GEORGIA, 2025
Guaranty Mortgage Services ranks 242nd of 683 lenders in non-metro Georgia, with $5.0M lent: 0.1% of a $8.64B market.
non-metro Georgia is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Guaranty Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — CLEVELAND, TN, 2025
Guaranty Mortgage Services ranks 201st of 258 lenders in Cleveland, TN, with $295K lent: 0.0% of a $751.0M market.
Cleveland, TN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Guaranty Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — ROME, GA, 2025
Guaranty Mortgage Services ranks 174th of 233 lenders in Rome, GA, with $255K lent: 0.1% of a $424.3M market.
Rome, GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Guaranty Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — COLUMBUS, AL-GA, 2025
Guaranty Mortgage Services ranks 147th of 318 lenders in Columbus, AL-GA, with $835K lent: 0.1% of a $1.54B market.
Columbus, AL-GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Guaranty Mortgage Services in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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