Applications / Mortgage Analytics / Lenders / California / Franklin Loan / Competition
Franklin Loan
Palm Desert, CA · Independent non-bank lender · CFPB · 1,994 loans in 2025
Franklin Loan's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
1,994
loans originated, 2025
2,615
applications, 2025
26
states and territories
0
gaps bigger than at similar lenders
Who Franklin Loan competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — RIVERSIDE-SAN BERNARDINO-ONTARIO, CA, 2025
Franklin Loan ranks 19th of 707 lenders in Riverside-San Bernardino-Ontario, CA, with $350.4M lent: 1.0% of a $34.32B market.
Riverside-San Bernardino-Ontario, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Franklin Loan in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
Franklin Loan ranks 131st of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $164.1M lent: 0.1% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Franklin Loan in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SAN DIEGO-CHULA VISTA-CARLSBAD, CA, 2025
Franklin Loan ranks 85th of 639 lenders in San Diego-Chula Vista-Carlsbad, CA, with $84.0M lent: 0.2% of a $33.92B market.
San Diego-Chula Vista-Carlsbad, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Franklin Loan in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — SALINAS, CA, 2025
Franklin Loan ranks 14th of 300 lenders in Salinas, CA, with $44.5M lent: 1.8% of a $2.47B market.
Salinas, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Franklin Loan in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO CALIFORNIA, 2025
Franklin Loan ranks 36th of 456 lenders in non-metro California, with $26.8M lent: 0.6% of a $4.39B market.
non-metro California is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Franklin Loan in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NON-METRO NORTH CAROLINA, 2025
Franklin Loan ranks 357th of 762 lenders in non-metro North Carolina, with $2.4M lent: 0.0% of a $12.96B market.
non-metro North Carolina is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Franklin Loan in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — GRAND RAPIDS-WYOMING-KENTWOOD, MI, 2025
Franklin Loan ranks 191st of 436 lenders in Grand Rapids-Wyoming-Kentwood, MI, with $2.0M lent: 0.0% of a $7.34B market.
Grand Rapids-Wyoming-Kentwood, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Franklin Loan in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — MYRTLE BEACH-CONWAY-NORTH MYRTLE BEACH, SC, 2025
Franklin Loan ranks 228th of 543 lenders in Myrtle Beach-Conway-North Myrtle Beach, SC, with $1.4M lent: 0.0% of a $4.27B market.
Myrtle Beach-Conway-North Myrtle Beach, SC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Franklin Loan in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
Franklin Loan's data
$215
Franklin Loan and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy Franklin Loan's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]