Growing again
Its loans rose 23%, from 1,625 to 1,994. Similar lenders, independent non-banks making between half and twice as many loans, grew 8%, and it grew faster than about three-quarters of them. It lent $935.3 million in all.
Applications / Mortgage Analytics / Lenders / California / Franklin Loan
Palm Desert, CA · Independent non-bank lender · CFPB · 1,994 loans in 2025
Franklin Loan's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
1,994
loans originated, 2025
2,615
applications, 2025
26
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
Franklin Loan, a non-bank in Palm Desert, California, grew faster than most similar lenders in 2025 and holds its strongest positions in Salinas and Riverside-San Bernardino.
Its loans rose 23%, from 1,625 to 1,994. Similar lenders, independent non-banks making between half and twice as many loans, grew 8%, and it grew faster than about three-quarters of them. It lent $935.3 million in all.
California is its base. In Riverside-San Bernardino-Ontario it ranked 19 of 707 lenders, holding 1.0% of the dollars lent, unchanged from 2024; it has lent there since 2004. In Salinas it ranked 14 of 300, and its share rose to 1.8% from 1.2%. United Wholesale Mortgage and Rocket Mortgage lead both markets. It reaches 26 states, and in 2025 it added Grand Rapids and Myrtle Beach.
Purchases made up 60.8% of its loans. It used FHA insurance (from the Federal Housing Administration) on 26.3%, a little more than its peers' 22.0%, and a larger share of its loans were on manufactured homes than at nine in ten of them. Its typical loan was $395,000, against $315,000, and 7.5% were jumbo (larger than the conforming limit), against 1.1%. It turned down 1.8% of home-purchase applications, against 4.0% at its peers.
Only 15.8% of its borrowers had low or moderate incomes, against 28.3% at similar lenders. Its larger loans may be one reason. Its loans are not concentrated in better-off areas: 22.2% went to poorer neighborhoods (low- and moderate-income, or LMI, tracts), against 19.1% at its peers, and 46.4% to majority-minority neighborhoods, against 25.1%.
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2018–2025
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. Franklin Loan took 2,615 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
Purchase 60.8% · Refinance 39.1% · Not applicable 0.1% · Other 0.1%
Conventional 68.8% · FHA 26.3% · VA 5.0% · of 1,994 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
| State | Loans | Share |
|---|---|---|
| California | 1,607 | 80.6% |
| Arizona | 54 | 2.7% |
| Nevada | 47 | 2.4% |
| North Carolina | 37 | 1.9% |
| Utah | 37 | 1.9% |
| Tennessee | 29 | 1.5% |
| Colorado | 23 | 1.2% |
| Georgia | 23 | 1.2% |
| Pennsylvania | 19 | 1.0% |
| Oregon | 18 | 0.9% |
Largest metro areas, 2025
| Metro area | Loans |
|---|---|
| Riverside-San Bernardino-Ontario | 847 |
| Anaheim-Santa Ana-Irvine | 116 |
| Los Angeles-Long Beach-Glendale | 106 |
| San Diego-Chula Vista-Carlsbad | 105 |
| Salinas | 99 |
| Modesto | 47 |
| Phoenix-Mesa-Chandler | 39 |
| Las Vegas-Henderson-North Las Vegas | 36 |
| Oakland-Fremont-Berkeley | 27 |
| San Jose-Sunnyvale-Santa Clara | 21 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 254900RQX8N4HXJIDK44 | 2018–2025 |
| RSSD (the Federal Reserve's identifier for banks and their parents) | 3880968 | 2010–2023 |
| Respondent ID (the HMDA filer code before 2018) | 7330397503 | |
| Respondent ID (the HMDA filer code before 2018) | 77483600006 | 2004–2010 |
Established 6 December 1989. Reported under HMDA 2004-2025.
Mergers, name changes, data editions and corrections: Franklin Loan's data.
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