Applications / Mortgage Analytics / Lenders / California / AdvantageFirst Lending / Competition
AdvantageFirst Lending
Lake Forest, CA · Non-bank lender · CFPB · 4,137 loans in 2025
AdvantageFirst Lending's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
4,137
loans originated, 2025
12,186
applications, 2025
28
states and territories
0
gaps bigger than at similar lenders
Who AdvantageFirst Lending competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
AdvantageFirst Lending ranks 168th of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $57.7M lent: 0.1% of a $52.32B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and AdvantageFirst Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — PHOENIX-MESA-CHANDLER, AZ, 2025
AdvantageFirst Lending ranks 156th of 879 lenders in Phoenix-Mesa-Chandler, AZ, with $55.8M lent: 0.1% of a $50.70B market.
Phoenix-Mesa-Chandler, AZ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and AdvantageFirst Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
AdvantageFirst Lending ranks 234th of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $49.7M lent: 0.0% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and AdvantageFirst Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — RIVERSIDE-SAN BERNARDINO-ONTARIO, CA, 2025
AdvantageFirst Lending ranks 127th of 707 lenders in Riverside-San Bernardino-Ontario, CA, with $47.3M lent: 0.1% of a $34.32B market.
Riverside-San Bernardino-Ontario, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and AdvantageFirst Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
AdvantageFirst Lending ranks 272nd of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $44.6M lent: 0.0% of a $144.16B market.
New York-Newark-Jersey City, NY-NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and AdvantageFirst Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — PHILADELPHIA-CAMDEN-WILMINGTON, PA-NJ-DE-MD, 2025
AdvantageFirst Lending ranks 167th of 784 lenders in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD, with $40.5M lent: 0.1% of a $39.87B market.
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and AdvantageFirst Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — CHARLOTTE-CONCORD-GASTONIA, NC-SC, 2025
AdvantageFirst Lending ranks 145th of 775 lenders in Charlotte-Concord-Gastonia, NC-SC, with $31.7M lent: 0.1% of a $28.47B market.
Charlotte-Concord-Gastonia, NC-SC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and AdvantageFirst Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — WASHINGTON-ARLINGTON-ALEXANDRIA, DC-VA-MD-WV, 2025
AdvantageFirst Lending ranks 228th of 757 lenders in Washington-Arlington-Alexandria, DC-VA-MD-WV, with $30.0M lent: 0.0% of a $62.69B market.
Washington-Arlington-Alexandria, DC-VA-MD-WV is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and AdvantageFirst Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
AdvantageFirst Lending's data
$215
AdvantageFirst Lending and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy AdvantageFirst Lending's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]