Applications / Mortgage Analytics / Lenders / Georgia / The Southern Credit Union / Competition
The Southern Credit Union
Fayetteville, GA · Credit union · NCUA · $555 million assets · 55 loans in 2025
The Southern Credit Union's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
55
loans originated, 2025
94
applications, 2025
4
states and territories
0
gaps bigger than at similar lenders
Who The Southern Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
The Southern Credit Union ranks 365th of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $8.7M lent: 0.0% of a $52.32B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Southern Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — MACON-BIBB COUNTY, GA, 2025
The Southern Credit Union ranks 160th of 328 lenders in Macon-Bibb County, GA, with $775K lent: 0.1% of a $1.01B market.
Macon-Bibb County, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Southern Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO GEORGIA, 2025
The Southern Credit Union ranks 491st of 683 lenders in non-metro Georgia, with $650K lent: 0.0% of a $8.64B market.
non-metro Georgia is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Southern Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO ALABAMA, 2025
The Southern Credit Union ranks 371st of 523 lenders in non-metro Alabama, with $495K lent: 0.0% of a $3.92B market.
non-metro Alabama is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Southern Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — AUBURN-OPELIKA, AL, 2025
The Southern Credit Union ranks 201st of 305 lenders in Auburn-Opelika, AL, with $375K lent: 0.0% of a $1.58B market.
Auburn-Opelika, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Southern Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NASHVILLE-DAVIDSON--MURFREESBORO--FRANKLIN, TN, 2025
The Southern Credit Union ranks 768th of 821 lenders in Nashville-Davidson--Murfreesboro--Franklin, TN, with $255K lent: 0.0% of a $24.04B market.
Nashville-Davidson--Murfreesboro--Franklin, TN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and The Southern Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — BIRMINGHAM, AL, 2025
The Southern Credit Union ranks 510th of 523 lenders in Birmingham, AL, with $75K lent: 0.0% of a $7.02B market.
Birmingham, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and The Southern Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — PORT ST. LUCIE, FL, 2025
The Southern Credit Union ranks 497th of 559 lenders in Port St. Lucie, FL, with $225K lent: 0.0% of a $4.88B market.
Port St. Lucie, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and The Southern Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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