Applications / Mortgage Analytics / Lenders / Michigan / River Valley Credit Union / Competition
River Valley Credit Union
Ada, MI · Credit union · NCUA · $120 million assets · 47 loans in 2025
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47
loans originated, 2025
59
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who River Valley Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — GRAND RAPIDS-WYOMING-KENTWOOD, MI, 2025
River Valley Credit Union ranks 146th of 436 lenders in Grand Rapids-Wyoming-Kentwood, MI, with $4.0M lent: 0.1% of a $7.34B market.
Grand Rapids-Wyoming-Kentwood, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and River Valley Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — TRAVERSE CITY, MI, 2025
River Valley Credit Union ranks 187th of 274 lenders in Traverse City, MI, with $425K lent: 0.0% of a $1.39B market.
Traverse City, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and River Valley Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO MICHIGAN, 2025
River Valley Credit Union ranks 455th of 606 lenders in non-metro Michigan, with $365K lent: 0.0% of a $7.04B market.
non-metro Michigan is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and River Valley Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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River Valley Credit Union and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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