Applications / Mortgage Analytics / Lenders / Michigan / Pfcu / Competition
Pfcu
Portland, MI · Credit union · NCUA · $835 million assets · 242 loans in 2025
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242
loans originated, 2025
307
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who Pfcu competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — GRAND RAPIDS-WYOMING-KENTWOOD, MI, 2025
Pfcu ranks 60th of 436 lenders in Grand Rapids-Wyoming-Kentwood, MI, with $19.3M lent: 0.3% of a $7.34B market.
Grand Rapids-Wyoming-Kentwood, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Pfcu in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — LANSING-EAST LANSING, MI, 2025
Pfcu ranks 38th of 333 lenders in Lansing-East Lansing, MI, with $9.2M lent: 0.5% of a $2.02B market.
Lansing-East Lansing, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Pfcu in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO MICHIGAN, 2025
Pfcu ranks 201st of 606 lenders in non-metro Michigan, with $4.0M lent: 0.1% of a $7.04B market.
non-metro Michigan is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Pfcu in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — FLINT, MI, 2025
Pfcu ranks 103rd of 285 lenders in Flint, MI, with $1.8M lent: 0.1% of a $1.61B market.
Flint, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Pfcu in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SAGINAW, MI, 2025
Pfcu ranks 151st of 212 lenders in Saginaw, MI, with $255K lent: 0.0% of a $589.1M market.
Saginaw, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Pfcu in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — BATTLE CREEK, MI, 2025
Pfcu ranks 161st of 209 lenders in Battle Creek, MI, with $185K lent: 0.0% of a $562.0M market.
Battle Creek, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Pfcu in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — TRAVERSE CITY, MI, 2025
Pfcu ranks 246th of 274 lenders in Traverse City, MI, with $185K lent: 0.0% of a $1.39B market.
Traverse City, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Pfcu in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — DETROIT-WARREN-DEARBORN, MI, 2025
Pfcu ranks 563rd of 599 lenders in Detroit-Warren-Dearborn, MI, with $135K lent: 0.0% of a $23.68B market.
Detroit-Warren-Dearborn, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Pfcu in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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