Applications / Mortgage Analytics / Lenders / Michigan / Members FIRST Credit Union / Competition
Members FIRST Credit Union
Midland, MI · Credit union · NCUA · $901 million assets · 216 loans in 2025
Members FIRST Credit Union's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
216
loans originated, 2025
374
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who Members FIRST Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO MICHIGAN, 2025
Members FIRST Credit Union ranks 92nd of 606 lenders in non-metro Michigan, with $14.6M lent: 0.2% of a $7.04B market.
non-metro Michigan is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Members FIRST Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — MIDLAND, MI, 2025
Members FIRST Credit Union ranks 12th of 175 lenders in Midland, MI, with $8.0M lent: 2.2% of a $360.1M market.
Midland, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Members FIRST Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 60% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — GRAND RAPIDS-WYOMING-KENTWOOD, MI, 2025
Members FIRST Credit Union ranks 179th of 436 lenders in Grand Rapids-Wyoming-Kentwood, MI, with $2.6M lent: 0.0% of a $7.34B market.
Grand Rapids-Wyoming-Kentwood, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Members FIRST Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — SAGINAW, MI, 2025
Members FIRST Credit Union ranks 47th of 212 lenders in Saginaw, MI, with $2.3M lent: 0.4% of a $589.1M market.
Saginaw, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Members FIRST Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — BAY CITY, MI, 2025
Members FIRST Credit Union ranks 32nd of 172 lenders in Bay City, MI, with $2.1M lent: 0.6% of a $337.2M market.
Bay City, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Members FIRST Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — KALAMAZOO-PORTAGE, MI, 2025
Members FIRST Credit Union ranks 222nd of 281 lenders in Kalamazoo-Portage, MI, with $235K lent: 0.0% of a $1.29B market.
Kalamazoo-Portage, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Members FIRST Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — DETROIT-WARREN-DEARBORN, MI, 2025
Members FIRST Credit Union ranks 580th of 599 lenders in Detroit-Warren-Dearborn, MI, with $75K lent: 0.0% of a $23.68B market.
Detroit-Warren-Dearborn, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Members FIRST Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — MUSKEGON-NORTON SHORES, MI, 2025
Members FIRST Credit Union ranks 145th of 233 lenders in Muskegon-Norton Shores, MI, with $420K lent: 0.0% of a $964.1M market.
Muskegon-Norton Shores, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Members FIRST Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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