Applications / Mortgage Analytics / Lenders / Michigan / Financial Plus Credit Union / Competition
Financial Plus Credit Union
Flint, MI · Credit union · NCUA · $1.6 billion assets · 466 loans in 2025
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466
loans originated, 2025
802
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who Financial Plus Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — FLINT, MI, 2025
Financial Plus Credit Union ranks 26th of 285 lenders in Flint, MI, with $14.9M lent: 0.9% of a $1.61B market.
Flint, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Financial Plus Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — DETROIT-WARREN-DEARBORN, MI, 2025
Financial Plus Credit Union ranks 215th of 599 lenders in Detroit-Warren-Dearborn, MI, with $7.8M lent: 0.0% of a $23.68B market.
Detroit-Warren-Dearborn, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Financial Plus Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SAGINAW, MI, 2025
Financial Plus Credit Union ranks 22nd of 212 lenders in Saginaw, MI, with $7.0M lent: 1.2% of a $589.1M market.
Saginaw, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Financial Plus Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — BAY CITY, MI, 2025
Financial Plus Credit Union ranks 16th of 172 lenders in Bay City, MI, with $5.0M lent: 1.5% of a $337.2M market.
Bay City, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Financial Plus Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 53% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO MICHIGAN, 2025
Financial Plus Credit Union ranks 210th of 606 lenders in non-metro Michigan, with $3.7M lent: 0.1% of a $7.04B market.
non-metro Michigan is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Financial Plus Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — JACKSON, MI, 2025
Financial Plus Credit Union ranks 39th of 229 lenders in Jackson, MI, with $3.1M lent: 0.5% of a $665.5M market.
Jackson, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Financial Plus Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — ANN ARBOR, MI, 2025
Financial Plus Credit Union ranks 150th of 310 lenders in Ann Arbor, MI, with $1.2M lent: 0.0% of a $2.38B market.
Ann Arbor, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Financial Plus Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — TRAVERSE CITY, MI, 2025
Financial Plus Credit Union ranks 235th of 274 lenders in Traverse City, MI, with $235K lent: 0.0% of a $1.39B market.
Traverse City, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Financial Plus Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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