Growing again
It made 466 loans, up from 397, while similar lenders (credit unions making between half and twice as many loans) grew 6%. Its record swings: it made 601 loans in 2021 and 358 in 2023.
Applications / Mortgage Analytics / Lenders / Michigan / Financial Plus Credit Union
Financial Plus Credit Union
Flint, MI · Credit union · NCUA · $1.6 billion assets · 466 loans in 2025
Financial Plus Credit Union's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
466
loans originated, 2025
802
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
Financial Plus Credit Union made 17% more loans in 2025, faster growth than about two-thirds of similar lenders, and it lends in small amounts for almost every purpose.
Small loans for every purpose
Its lending splits almost evenly four ways: home improvement 27.0%, refinance 25.5%, purchase 24.9% and other purposes 22.5%. Its typical loan, $65,000, was smaller than at nearly all similar lenders, whose typical loan was $105,000. In 2020 its typical loan was $115,000.
More loans to poorer borrowers
Low- and moderate-income (LMI) borrowers took 37.6% of its loans, against 27.3% at similar lenders. LMI neighborhoods took 21.9%, against 15.4%. Both shares are higher than at more than four in five peers, and both have risen sharply since 2020, from 21.4% and 7.3%.
Shares slip at home
In Flint its share fell to 0.9% from 1.1%, and in Saginaw to 1.2% from 1.4%. In Bay City it rose to 1.5% from 1.2%, putting it 16th of 172 lenders. Its loan size is one possible reason for the slips: shares are measured in dollars, so a lender of mostly small loans can add loans and still lose share.
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2018–2025
466 loans in 2025, against a peak of 601 in 2021.
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. Financial Plus Credit Union took 802 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
27.0% of its 2025 loans were home improvement loans; 98.1% were conventional loans.
Home improvement 27.0% · Refinance 25.5% · Purchase 24.9% · Other 22.5%
Conventional 98.1% · FHA 1.7% · USDA (RHS or FSA) 0.2% · of 466 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
1 state, 10 metros, 31 counties
| State | Loans | Share |
|---|---|---|
| Michigan | 466 | 100.0% |
Largest metro areas, 2025
Loans originated
| Metro area | Loans |
|---|---|
| Flint | 184 |
| Saginaw | 92 |
| Bay City | 67 |
| Warren-Troy-Farmington Hills | 51 |
| Detroit-Dearborn-Livonia | 10 |
| Midland | 7 |
| Lansing-East Lansing | 6 |
| Ann Arbor | 4 |
| Jackson | 4 |
| Traverse City | 1 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 5493009YUAJW70SG7L54 | 2018–2025 |
| RSSD (the Federal Reserve's identifier for banks and their parents) | 420989 | 2004–2023 |
| Respondent ID (the HMDA filer code before 2018) | 58145 | 1990–2014 |
| Respondent ID (the HMDA filer code before 2018) | 568646 | 2015–2017 |
Established 1 January 1952. Reported under HMDA 1990-2025.
Mergers, name changes, data editions and corrections: Financial Plus Credit Union's data.
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