Applications / Mortgage Analytics / Lenders / California / 1st United Services Credit Union / Competition
1st United Services Credit Union
Pleasanton, CA · Credit union · NCUA · $1.2 billion assets · 415 loans in 2025
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415
loans originated, 2025
798
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who 1st United Services Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — SAN FRANCISCO-OAKLAND-FREMONT, CA, 2025
1st United Services Credit Union ranks 121st of 606 lenders in San Francisco-Oakland-Fremont, CA, with $60.3M lent: 0.1% of a $52.26B market.
San Francisco-Oakland-Fremont, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and 1st United Services Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — STOCKTON-LODI, CA, 2025
1st United Services Credit Union ranks 153rd of 401 lenders in Stockton-Lodi, CA, with $3.9M lent: 0.1% of a $5.50B market.
Stockton-Lodi, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and 1st United Services Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SACRAMENTO-ROSEVILLE-FOLSOM, CA, 2025
1st United Services Credit Union ranks 385th of 574 lenders in Sacramento-Roseville-Folsom, CA, with $1.7M lent: 0.0% of a $20.30B market.
Sacramento-Roseville-Folsom, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and 1st United Services Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — VALLEJO, CA, 2025
1st United Services Credit Union ranks 193rd of 363 lenders in Vallejo, CA, with $1.5M lent: 0.0% of a $3.45B market.
Vallejo, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and 1st United Services Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SAN JOSE-SUNNYVALE-SANTA CLARA, CA, 2025
1st United Services Credit Union ranks 352nd of 459 lenders in San Jose-Sunnyvale-Santa Clara, CA, with $1.2M lent: 0.0% of a $28.74B market.
San Jose-Sunnyvale-Santa Clara, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and 1st United Services Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — SALINAS, CA, 2025
1st United Services Credit Union ranks 281st of 300 lenders in Salinas, CA, with $160K lent: 0.0% of a $2.47B market.
Salinas, CA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and 1st United Services Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — RIVERSIDE-SAN BERNARDINO-ONTARIO, CA, 2025
1st United Services Credit Union ranks 545th of 707 lenders in Riverside-San Bernardino-Ontario, CA, with $915K lent: 0.0% of a $34.32B market.
Riverside-San Bernardino-Ontario, CA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and 1st United Services Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — SAN LUIS OBISPO-PASO ROBLES, CA, 2025
1st United Services Credit Union ranks 251st of 312 lenders in San Luis Obispo-Paso Robles, CA, with $600K lent: 0.0% of a $2.52B market.
San Luis Obispo-Paso Robles, CA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and 1st United Services Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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