Applications / Mortgage Analytics / Lenders / Pennsylvania / People First Federal Credit Union / Competition
People First Federal Credit Union
Allentown, PA · Credit union · NCUA · $999 million assets · 531 loans in 2025
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531
loans originated, 2025
955
applications, 2025
5
states and territories
0
gaps bigger than at similar lenders
Who People First Federal Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — ALLENTOWN-BETHLEHEM-EASTON, NJ-PA, 2025
People First Federal Credit Union ranks 26th of 521 lenders in Allentown-Bethlehem-Easton, NJ-PA, with $47.2M lent: 1.0% of a $4.92B market.
Allentown-Bethlehem-Easton, NJ-PA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and People First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — PHILADELPHIA-CAMDEN-WILMINGTON, PA-NJ-DE-MD, 2025
People First Federal Credit Union ranks 374th of 784 lenders in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD, with $5.8M lent: 0.0% of a $39.87B market.
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and People First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
People First Federal Credit Union ranks 658th of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $1.0M lent: 0.0% of a $144.16B market.
New York-Newark-Jersey City, NY-NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and People First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO PENNSYLVANIA, 2025
People First Federal Credit Union ranks 381st of 643 lenders in non-metro Pennsylvania, with $940K lent: 0.0% of a $5.62B market.
non-metro Pennsylvania is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and People First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — READING, PA, 2025
People First Federal Credit Union ranks 216th of 365 lenders in Reading, PA, with $800K lent: 0.0% of a $2.00B market.
Reading, PA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and People First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — BRUNSWICK-ST. SIMONS, GA, 2025
People First Federal Credit Union ranks 247th of 271 lenders in Brunswick-St. Simons, GA, with $185K lent: 0.0% of a $958.2M market.
Brunswick-St. Simons, GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and People First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — FORT COLLINS-LOVELAND, CO, 2025
People First Federal Credit Union ranks 393rd of 408 lenders in Fort Collins-Loveland, CO, with $145K lent: 0.0% of a $3.89B market.
Fort Collins-Loveland, CO is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and People First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — COLUMBUS, OH, 2025
People First Federal Credit Union ranks 593rd of 596 lenders in Columbus, OH, with $45K lent: 0.0% of a $16.93B market.
Columbus, OH is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and People First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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