Home improvement and other purposes lead, not purchases
Other-purpose loans were 41.3% and home improvement 37.4% of its lending, with purchases at 16.0% and refinance 5.3%. Its typical loan was $95,000, below the $105,000 at similar lenders (credit unions making between half and twice as many loans) and about half its $185,000 five years earlier. All its loans were conventional.