Applications / Mortgage Analytics / Lenders / Virginia / Freedom FIRST Federal Credit Union / Competition
Freedom FIRST Federal Credit Union
Roanoke, VA · Credit union · NCUA · $1.2 billion assets · 700 loans in 2025
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700
loans originated, 2025
955
applications, 2025
7
states and territories
0
gaps bigger than at similar lenders
Who Freedom FIRST Federal Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — ROANOKE, VA, 2025
Freedom FIRST Federal Credit Union ranks 3rd of 346 lenders in Roanoke, VA, with $70.9M lent: 3.5% of a $2.03B market.
Roanoke, VA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Freedom FIRST Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — BLACKSBURG-CHRISTIANSBURG-RADFORD, VA, 2025
Freedom FIRST Federal Credit Union ranks 8th of 233 lenders in Blacksburg-Christiansburg-Radford, VA, with $30.2M lent: 3.9% of a $778.1M market.
Blacksburg-Christiansburg-Radford, VA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Freedom FIRST Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — LYNCHBURG, VA, 2025
Freedom FIRST Federal Credit Union ranks 12th of 329 lenders in Lynchburg, VA, with $29.9M lent: 1.7% of a $1.79B market.
Lynchburg, VA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Freedom FIRST Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO VIRGINIA, 2025
Freedom FIRST Federal Credit Union ranks 85th of 539 lenders in non-metro Virginia, with $13.5M lent: 0.3% of a $5.11B market.
non-metro Virginia is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Freedom FIRST Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO NORTH CAROLINA, 2025
Freedom FIRST Federal Credit Union ranks 457th of 762 lenders in non-metro North Carolina, with $1.1M lent: 0.0% of a $12.96B market.
non-metro North Carolina is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Freedom FIRST Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — LAS VEGAS-HENDERSON-NORTH LAS VEGAS, NV, 2025
Freedom FIRST Federal Credit Union ranks 429th of 489 lenders in Las Vegas-Henderson-North Las Vegas, NV, with $435K lent: 0.0% of a $19.26B market.
Las Vegas-Henderson-North Las Vegas, NV is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Freedom FIRST Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — HICKORY-LENOIR-MORGANTON, NC, 2025
Freedom FIRST Federal Credit Union ranks 367th of 374 lenders in Hickory-Lenoir-Morganton, NC, with $55K lent: 0.0% of a $2.28B market.
Hickory-Lenoir-Morganton, NC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Freedom FIRST Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — GREENVILLE-ANDERSON-GREER, SC, 2025
Freedom FIRST Federal Credit Union ranks 413th of 589 lenders in Greenville-Anderson-Greer, SC, with $605K lent: 0.0% of a $7.37B market.
Greenville-Anderson-Greer, SC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Freedom FIRST Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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