Applications / Mortgage Analytics / Lenders / Tennessee / SmartBank / Competition
SmartBank
Pigeon Forge, TN · State member bank · FRS · $5.9 billion assets · 1,025 loans in 2025
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1,025
loans originated, 2025
1,369
applications, 2025
10
states and territories
0
gaps bigger than at similar lenders
Who SmartBank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — KNOXVILLE, TN, 2025
SmartBank ranks 26th of 599 lenders in Knoxville, TN, with $69.1M lent: 0.9% of a $8.06B market.
Knoxville, TN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and SmartBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — CHATTANOOGA, GA-TN, 2025
SmartBank ranks 17th of 525 lenders in Chattanooga, GA-TN, with $59.1M lent: 1.4% of a $4.21B market.
Chattanooga, GA-TN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and SmartBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO TENNESSEE, 2025
SmartBank ranks 31st of 746 lenders in non-metro Tennessee, with $53.7M lent: 0.6% of a $8.31B market.
non-metro Tennessee is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and SmartBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NASHVILLE-DAVIDSON--MURFREESBORO--FRANKLIN, TN, 2025
SmartBank ranks 138th of 821 lenders in Nashville-Davidson--Murfreesboro--Franklin, TN, with $32.4M lent: 0.1% of a $24.04B market.
Nashville-Davidson--Murfreesboro--Franklin, TN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and SmartBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — HUNTSVILLE, AL, 2025
SmartBank ranks 53rd of 440 lenders in Huntsville, AL, with $21.1M lent: 0.5% of a $4.63B market.
Huntsville, AL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and SmartBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — SLIDELL-MANDEVILLE-COVINGTON, LA, 2025
SmartBank ranks 188th of 277 lenders in Slidell-Mandeville-Covington, LA, with $545K lent: 0.0% of a $1.61B market.
Slidell-Mandeville-Covington, LA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and SmartBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NON-METRO ILLINOIS, 2025
SmartBank ranks 490th of 572 lenders in non-metro Illinois, with $175K lent: 0.0% of a $3.27B market.
non-metro Illinois is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and SmartBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 27% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — ASHEVILLE, NC, 2025
SmartBank ranks 417th of 422 lenders in Asheville, NC, with $55K lent: 0.0% of a $5.08B market.
Asheville, NC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and SmartBank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 60% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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