Applications / Mortgage Analytics / Lenders / Missouri / Southern Bank / Competition
Southern Bank
Poplar Bluff, MO · State member bank · FRS · $5.0 billion assets · 1,486 loans in 2025
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1,486
loans originated, 2025
1,776
applications, 2025
13
states and territories
0
gaps bigger than at similar lenders
Who Southern Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO MISSOURI, 2025
Southern Bank ranks 11th of 640 lenders in non-metro Missouri, with $106.1M lent: 1.8% of a $6.01B market.
non-metro Missouri is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — SPRINGFIELD, MO, 2025
Southern Bank ranks 23rd of 351 lenders in Springfield, MO, with $40.2M lent: 1.3% of a $3.08B market.
Springfield, MO is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — LITTLE ROCK-NORTH LITTLE ROCK-CONWAY, AR, 2025
Southern Bank ranks 39th of 423 lenders in Little Rock-North Little Rock-Conway, AR, with $26.2M lent: 0.6% of a $4.33B market.
Little Rock-North Little Rock-Conway, AR is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO ARKANSAS, 2025
Southern Bank ranks 39th of 459 lenders in non-metro Arkansas, with $21.9M lent: 0.7% of a $3.36B market.
non-metro Arkansas is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — CAPE GIRARDEAU, IL-MO, 2025
Southern Bank ranks 5th of 157 lenders in Cape Girardeau, IL-MO, with $20.9M lent: 5.2% of a $401.7M market.
Cape Girardeau, IL-MO is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Southern Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — CEDAR RAPIDS, IA, 2025
Southern Bank ranks 111th of 210 lenders in Cedar Rapids, IA, with $555K lent: 0.0% of a $1.53B market.
Cedar Rapids, IA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Southern Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 62% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
Southern Bank ranks 464th of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $6.8M lent: 0.0% of a $144.59B market.
New York-Newark-Jersey City, NY-NJ is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Southern Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — CLARKSVILLE, KY-TN, 2025
Southern Bank ranks 352nd of 397 lenders in Clarksville, KY-TN, with $195K lent: 0.0% of a $2.82B market.
Clarksville, KY-TN is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Southern Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Southern Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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