Applications / Mortgage Analytics / Lenders / Minnesota / Merchants Bank / Competition
Merchants Bank
Winona, MN · National bank · OCC · $2.9 billion assets · 1,537 loans in 2025
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1,537
loans originated, 2025
1,800
applications, 2025
14
states and territories
0
gaps bigger than at similar lenders
Who Merchants Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NON-METRO MINNESOTA, 2025
Merchants Bank ranks 5th of 536 lenders in non-metro Minnesota, with $126.0M lent: 2.4% of a $5.28B market.
non-metro Minnesota is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Merchants Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — MINNEAPOLIS-ST. PAUL-BLOOMINGTON, MN-WI, 2025
Merchants Bank ranks 69th of 688 lenders in Minneapolis-St. Paul-Bloomington, MN-WI, with $76.3M lent: 0.3% of a $27.60B market.
Minneapolis-St. Paul-Bloomington, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Merchants Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — ROCHESTER, MN, 2025
Merchants Bank ranks 4th of 276 lenders in Rochester, MN, with $57.0M lent: 3.9% of a $1.45B market.
Rochester, MN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Merchants Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO WISCONSIN, 2025
Merchants Bank ranks 57th of 659 lenders in non-metro Wisconsin, with $34.4M lent: 0.4% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Merchants Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — LA CROSSE-ONALASKA, MN-WI, 2025
Merchants Bank ranks 3rd of 213 lenders in La Crosse-Onalaska, MN-WI, with $30.3M lent: 3.3% of a $926.5M market.
La Crosse-Onalaska, MN-WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Merchants Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
Merchants Bank ranks 975th of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $205K lent: 0.0% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Merchants Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — SEATTLE-TACOMA-BELLEVUE, WA, 2025
Merchants Bank ranks 570th of 597 lenders in Seattle-Tacoma-Bellevue, WA, with $255K lent: 0.0% of a $49.59B market.
Seattle-Tacoma-Bellevue, WA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Merchants Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — BILLINGS, MT, 2025
Merchants Bank ranks 161st of 201 lenders in Billings, MT, with $375K lent: 0.0% of a $1.35B market.
Billings, MT is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Merchants Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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