Applications / Mortgage Analytics / Lenders / New Jersey / American Financial Resources / Competition
American Financial Resources
Parsippany-Troy Hills, NJ · Independent non-bank lender · CFPB · 11,444 loans in 2025
American Financial Resources's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
11,444
loans originated, 2025
15,898
applications, 2025
49
states and territories
0
gaps bigger than at similar lenders
Who American Financial Resources competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — PHOENIX-MESA-CHANDLER, AZ, 2025
American Financial Resources ranks 86th of 879 lenders in Phoenix-Mesa-Chandler, AZ, with $127.6M lent: 0.3% of a $50.70B market.
Phoenix-Mesa-Chandler, AZ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American Financial Resources in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
American Financial Resources ranks 116th of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $117.8M lent: 0.2% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American Financial Resources in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
American Financial Resources ranks 200th of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $102.3M lent: 0.1% of a $144.59B market.
New York-Newark-Jersey City, NY-NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American Financial Resources in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MIAMI-FORT LAUDERDALE-WEST PALM BEACH, FL, 2025
American Financial Resources ranks 132nd of 937 lenders in Miami-Fort Lauderdale-West Palm Beach, FL, with $69.7M lent: 0.1% of a $48.09B market.
Miami-Fort Lauderdale-West Palm Beach, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American Financial Resources in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — CINCINNATI, IN-KY-OH, 2025
American Financial Resources ranks 58th of 621 lenders in Cincinnati, IN-KY-OH, with $68.5M lent: 0.4% of a $15.96B market.
Cincinnati, IN-KY-OH is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and American Financial Resources in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — VICTORIA, TX, 2025
American Financial Resources ranks 27th of 170 lenders in Victoria, TX, with $2.4M lent: 0.8% of a $287.5M market.
Victoria, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and American Financial Resources in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 53% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — SIOUX CITY, IA-NE-SD, 2025
American Financial Resources ranks 89th of 167 lenders in Sioux City, IA-NE-SD, with $485K lent: 0.1% of a $612.0M market.
Sioux City, IA-NE-SD is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and American Financial Resources in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 53% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — FAIRBANKS-COLLEGE, AK, 2025
American Financial Resources ranks 35th of 83 lenders in Fairbanks-College, AK, with $1.5M lent: 0.3% of a $483.8M market.
Fairbanks-College, AK is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and American Financial Resources in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 73% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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