Applications / Mortgage Analytics / Lenders / California / Kind Lending / Competition
Kind Lending
Irvine, CA · Independent non-bank lender · CFPB · 29,401 loans in 2025
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29,401
loans originated, 2025
45,648
applications, 2025
49
states and territories
0
gaps bigger than at similar lenders
Who Kind Lending competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
Kind Lending ranks 44th of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $510.8M lent: 0.4% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Kind Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — HOUSTON-PASADENA-THE WOODLANDS, TX, 2025
Kind Lending ranks 21st of 929 lenders in Houston-Pasadena-The Woodlands, TX, with $409.8M lent: 0.9% of a $43.85B market.
Houston-Pasadena-The Woodlands, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Kind Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
Kind Lending ranks 32nd of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $407.2M lent: 0.6% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Kind Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — SALT LAKE CITY-MURRAY, UT, 2025
Kind Lending ranks 7th of 363 lenders in Salt Lake City-Murray, UT, with $389.5M lent: 3.1% of a $12.49B market.
Salt Lake City-Murray, UT is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Kind Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
Kind Lending ranks 34th of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $352.1M lent: 0.7% of a $52.71B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Kind Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — ANNISTON-OXFORD, AL, 2025
Kind Lending ranks 28th of 203 lenders in Anniston-Oxford, AL, with $3.3M lent: 0.9% of a $361.8M market.
Anniston-Oxford, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Kind Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — LAKE CHARLES, LA, 2025
Kind Lending ranks 53rd of 208 lenders in Lake Charles, LA, with $1.7M lent: 0.3% of a $663.9M market.
Lake Charles, LA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Kind Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — WHEELING, OH-WV, 2025
Kind Lending ranks 44th of 145 lenders in Wheeling, OH-WV, with $1.3M lent: 0.4% of a $322.3M market.
Wheeling, OH-WV is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Kind Lending in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 61% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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