Growth well ahead of peers
Similar lenders are credit unions making between half and twice as many loans. Originations rose 27% to 3,596, against 9% for similar lenders and 10% for the whole market. It merged with Member One Federal Credit Union in 2024, and in Roanoke its share rose to 2.7% from 0.2%. In Richmond, where it ranks 6 of 551, its share fell to 3.1% from 3.9%; faster-growing rivals or a shift in its own lending could explain that.