Applications / Mortgage Analytics / Lenders / Indiana / First Merchants Bank / Competition
First Merchants Bank
Muncie, IN · State non-member bank · FDIC · $19.0 billion assets · 5,622 loans in 2025
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5,622
loans originated, 2025
8,533
applications, 2025
29
states and territories
0
gaps bigger than at similar lenders
Who First Merchants Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DETROIT-WARREN-DEARBORN, MI, 2025
First Merchants Bank ranks 12th of 599 lenders in Detroit-Warren-Dearborn, MI, with $430.9M lent: 1.7% of a $25.80B market.
Detroit-Warren-Dearborn, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Merchants Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — INDIANAPOLIS-CARMEL-GREENWOOD, IN, 2025
First Merchants Bank ranks 20th of 634 lenders in Indianapolis-Carmel-Greenwood, IN, with $254.5M lent: 1.4% of a $17.86B market.
Indianapolis-Carmel-Greenwood, IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Merchants Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — COLUMBUS, OH, 2025
First Merchants Bank ranks 30th of 596 lenders in Columbus, OH, with $148.9M lent: 0.9% of a $16.93B market.
Columbus, OH is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Merchants Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — LAFAYETTE-WEST LAFAYETTE, IN, 2025
First Merchants Bank ranks 2nd of 267 lenders in Lafayette-West Lafayette, IN, with $105.0M lent: 7.9% of a $1.34B market.
Lafayette-West Lafayette, IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Merchants Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO INDIANA, 2025
First Merchants Bank ranks 14th of 555 lenders in non-metro Indiana, with $97.0M lent: 1.5% of a $6.30B market.
non-metro Indiana is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Merchants Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — AMES, IA, 2025
First Merchants Bank ranks 127th of 189 lenders in Ames, IA, with $305K lent: 0.1% of a $553.5M market.
Ames, IA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Merchants Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NON-METRO WYOMING, 2025
First Merchants Bank ranks 55th of 314 lenders in non-metro Wyoming, with $7.5M lent: 0.3% of a $2.53B market.
non-metro Wyoming is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Merchants Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — WINCHESTER, VA-WV, 2025
First Merchants Bank ranks 194th of 303 lenders in Winchester, VA-WV, with $545K lent: 0.0% of a $1.16B market.
Winchester, VA-WV is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Merchants Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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