Applications / Mortgage Analytics / Lenders / California / New American Funding / Competition
New American Funding
Tustin, CA · Independent non-bank lender · CFPB · 57,460 loans in 2025
57,460
loans originated, 2025
140,813
applications, 2025
52
states and territories
1
gaps bigger than at similar lenders
Who New American Funding competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
New American Funding ranks 25th of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $892.0M lent: 0.8% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and New American Funding in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
New American Funding ranks 43rd of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $691.8M lent: 0.5% of a $144.59B market.
New York-Newark-Jersey City, NY-NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and New American Funding in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — CHICAGO-NAPERVILLE-ELGIN, IL-IN, 2025
New American Funding ranks 25th of 902 lenders in Chicago-Naperville-Elgin, IL-IN, with $547.7M lent: 0.9% of a $59.66B market.
Chicago-Naperville-Elgin, IL-IN is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and New American Funding in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — HOUSTON-PASADENA-THE WOODLANDS, TX, 2025
New American Funding ranks 11th of 929 lenders in Houston-Pasadena-The Woodlands, TX, with $536.8M lent: 1.2% of a $43.85B market.
Houston-Pasadena-The Woodlands, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and New American Funding in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — ST. LOUIS, IL-MO, 2025
New American Funding ranks 5th of 637 lenders in St. Louis, IL-MO, with $535.5M lent: 3.2% of a $16.74B market.
St. Louis, IL-MO is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and New American Funding in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — MAYAGÜEZ, PR, 2025
New American Funding ranks 11th of 43 lenders in Mayagüez, PR, with $2.2M lent: 1.7% of a $131.8M market.
Mayagüez, PR is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and New American Funding in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 84% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — SYRACUSE, NY, 2025
New American Funding ranks 91st of 246 lenders in Syracuse, NY, with $2.0M lent: 0.1% of a $2.51B market.
Syracuse, NY is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and New American Funding in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — KINGSTON, NY, 2025
New American Funding ranks 68th of 184 lenders in Kingston, NY, with $2.0M lent: 0.2% of a $948.7M market.
Kingston, NY is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and New American Funding in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED