Applications / Mortgage Analytics / Lenders / California / First Standard Financial / Competition
First Standard Financial
Los Angeles, CA · Independent non-bank lender · CFPB · 423 loans in 2025
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423
loans originated, 2025
423
applications, 2025
6
states and territories
0
gaps bigger than at similar lenders
Who First Standard Financial competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
First Standard Financial ranks 95th of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $237.7M lent: 0.2% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Standard Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — RIVERSIDE-SAN BERNARDINO-ONTARIO, CA, 2025
First Standard Financial ranks 216th of 707 lenders in Riverside-San Bernardino-Ontario, CA, with $17.4M lent: 0.1% of a $34.32B market.
Riverside-San Bernardino-Ontario, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Standard Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
First Standard Financial ranks 415th of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $11.8M lent: 0.0% of a $144.16B market.
New York-Newark-Jersey City, NY-NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Standard Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — SAN FRANCISCO-OAKLAND-FREMONT, CA, 2025
First Standard Financial ranks 312th of 606 lenders in San Francisco-Oakland-Fremont, CA, with $6.8M lent: 0.0% of a $52.26B market.
San Francisco-Oakland-Fremont, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Standard Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — OXNARD-THOUSAND OAKS-VENTURA, CA, 2025
First Standard Financial ranks 158th of 422 lenders in Oxnard-Thousand Oaks-Ventura, CA, with $5.9M lent: 0.1% of a $6.98B market.
Oxnard-Thousand Oaks-Ventura, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and First Standard Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NON-METRO GEORGIA, 2025
First Standard Financial ranks 537th of 683 lenders in non-metro Georgia, with $455K lent: 0.0% of a $8.64B market.
non-metro Georgia is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Standard Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — KILLEEN-TEMPLE, TX, 2025
First Standard Financial ranks 278th of 394 lenders in Killeen-Temple, TX, with $425K lent: 0.0% of a $3.21B market.
Killeen-Temple, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Standard Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — MERCED, CA, 2025
First Standard Financial ranks 223rd of 260 lenders in Merced, CA, with $235K lent: 0.0% of a $1.06B market.
Merced, CA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and First Standard Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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