Applications / Mortgage Analytics / Lenders / Michigan / Zeal Credit Union / Competition
Zeal Credit Union
Livonia, MI · Credit union · NCUA · $878 million assets · 228 loans in 2025
Zeal Credit Union's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
228
loans originated, 2025
302
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who Zeal Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DETROIT-WARREN-DEARBORN, MI, 2025
Zeal Credit Union ranks 171st of 599 lenders in Detroit-Warren-Dearborn, MI, with $13.0M lent: 0.1% of a $23.68B market.
Detroit-Warren-Dearborn, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Zeal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 47% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — ANN ARBOR, MI, 2025
Zeal Credit Union ranks 218th of 310 lenders in Ann Arbor, MI, with $495K lent: 0.0% of a $2.38B market.
Ann Arbor, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Zeal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO MICHIGAN, 2025
Zeal Credit Union ranks 571st of 606 lenders in non-metro Michigan, with $115K lent: 0.0% of a $7.04B market.
non-metro Michigan is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Zeal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MONROE, MI, 2025
Zeal Credit Union ranks 210th of 225 lenders in Monroe, MI, with $110K lent: 0.0% of a $775.0M market.
Monroe, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Zeal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — GRAND RAPIDS-WYOMING-KENTWOOD, MI, 2025
Zeal Credit Union ranks 425th of 436 lenders in Grand Rapids-Wyoming-Kentwood, MI, with $75K lent: 0.0% of a $7.34B market.
Grand Rapids-Wyoming-Kentwood, MI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Zeal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 54% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NILES, MI, 2025
Zeal Credit Union ranks 283rd of 283 lenders in Niles, MI, with $15K lent: 0.0% of a $941.6M market.
Niles, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Zeal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — KALAMAZOO-PORTAGE, MI, 2025
Zeal Credit Union ranks 277th of 281 lenders in Kalamazoo-Portage, MI, with $55K lent: 0.0% of a $1.29B market.
Kalamazoo-Portage, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Zeal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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