Applications / Mortgage Analytics / Lenders / Wisconsin / Wisconsin Mortgage / Competition
Wisconsin Mortgage
Brookfield, WI · Independent non-bank lender · CFPB · 390 loans in 2025
Wisconsin Mortgage's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
390
loans originated, 2025
502
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who Wisconsin Mortgage competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — MILWAUKEE-WAUKESHA, WI, 2025
Wisconsin Mortgage ranks 31st of 510 lenders in Milwaukee-Waukesha, WI, with $80.6M lent: 0.8% of a $10.55B market.
Milwaukee-Waukesha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Wisconsin Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO WISCONSIN, 2025
Wisconsin Mortgage ranks 126th of 659 lenders in non-metro Wisconsin, with $13.2M lent: 0.2% of a $8.43B market.
non-metro Wisconsin is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Wisconsin Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 28% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — RACINE-MOUNT PLEASANT, WI, 2025
Wisconsin Mortgage ranks 28th of 285 lenders in Racine-Mount Pleasant, WI, with $11.4M lent: 1.0% of a $1.15B market.
Racine-Mount Pleasant, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Wisconsin Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — KENOSHA, WI, 2025
Wisconsin Mortgage ranks 48th of 257 lenders in Kenosha, WI, with $4.2M lent: 0.4% of a $933.9M market.
Kenosha, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Wisconsin Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SHEBOYGAN, WI, 2025
Wisconsin Mortgage ranks 40th of 201 lenders in Sheboygan, WI, with $3.0M lent: 0.5% of a $637.2M market.
Sheboygan, WI is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Wisconsin Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — APPLETON, WI, 2025
Wisconsin Mortgage ranks 220th of 257 lenders in Appleton, WI, with $265K lent: 0.0% of a $1.70B market.
Appleton, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Wisconsin Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — MADISON, WI, 2025
Wisconsin Mortgage ranks 233rd of 380 lenders in Madison, WI, with $805K lent: 0.0% of a $6.35B market.
Madison, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Wisconsin Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — GREEN BAY, WI, 2025
Wisconsin Mortgage ranks 233rd of 293 lenders in Green Bay, WI, with $315K lent: 0.0% of a $2.22B market.
Green Bay, WI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Wisconsin Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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