Applications / Mortgage Analytics / Lenders / Wisconsin / Wisconsin Mortgage
Brookfield, WI · Independent non-bank lender · CFPB · 390 loans in 2025
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390
loans originated, 2025
502
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
Wisconsin Mortgage, a Brookfield mortgage company that has lent in Wisconsin since 1990, is a home-purchase lender that reaches more low- and moderate-income borrowers than most of its peers.
Home purchases made up 86.2% of its 390 loans in 2025. Most were conventional loans, 83.8% against 73.5% at similar lenders, meaning independent mortgage companies making between half and twice as many loans. Its loans have fallen from 1,722 in 2020.
Some 34.1% of its borrowers had low or moderate incomes (LMI), against 23.5% at similar lenders, a higher share than at about four in five of them. The share has crept up from 31.4% five years before. Its loans are smaller too: the typical one was $285,000, against $330,000.
It made 10.0% of its loans in majority-minority neighborhoods, against 25.1% at similar lenders. All its lending is in one state, so the make-up of its Wisconsin markets may account for much of the gap.
It has lent in Milwaukee-Waukesha and Sheboygan since 1990. It ranked 31 of 510 in Milwaukee-Waukesha, with 0.8% of lending, and 28 of 285 in Racine-Mount Pleasant, with 1.0%. In Sheboygan its share rose from 0.3% to 0.5%.
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2018–2025
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. Wisconsin Mortgage took 502 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
Purchase 86.2% · Refinance 13.3% · Home improvement 0.5%
Conventional 83.8% · FHA 11.3% · VA 4.9% · of 390 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
| State | Loans | Share |
|---|---|---|
| Wisconsin | 390 | 100.0% |
Largest metro areas, 2025
| Metro area | Loans |
|---|---|
| Milwaukee-Waukesha | 256 |
| Racine-Mount Pleasant | 38 |
| Kenosha | 14 |
| Janesville-Beloit | 12 |
| Sheboygan | 10 |
| Fond du Lac | 4 |
| Madison | 3 |
| Appleton | 1 |
| Green Bay | 1 |
| Oshkosh-Neenah | 1 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 549300S4QGNTM8G5J005 | 2018–2025 |
| RSSD (the Federal Reserve's identifier for banks and their parents) | 3871274 | 2010–2023 |
| Respondent ID (the HMDA filer code before 2018) | 7391460253 | |
| Respondent ID (the HMDA filer code before 2018) | 75785809994 | 1990–2011 |
Established 9 August 1965. Reported under HMDA 1990-2025.
Mergers, name changes, data editions and corrections: Wisconsin Mortgage's data.
Wisconsin Mortgage's data
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Wisconsin Mortgage and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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