Applications / Mortgage Analytics / Lenders / Arkansas / Today's Bank / Competition
Today's Bank
Huntsville, AR · State non-member bank · FDIC · $351 million assets · 20 loans in 2025
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20
loans originated, 2025
26
applications, 2025
3
states and territories
0
gaps bigger than at similar lenders
Who Today's Bank competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — FORT SMITH, AR-OK, 2025
Today's Bank ranks 36th of 241 lenders in Fort Smith, AR-OK, with $5.6M lent: 0.6% of a $954.6M market.
Fort Smith, AR-OK is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Today's Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — FAYETTEVILLE-SPRINGDALE-ROGERS, AR, 2025
Today's Bank ranks 168th of 465 lenders in Fayetteville-Springdale-Rogers, AR, with $3.0M lent: 0.1% of a $5.77B market.
Fayetteville-Springdale-Rogers, AR is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Today's Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — LITTLE ROCK-NORTH LITTLE ROCK-CONWAY, AR, 2025
Today's Bank ranks 222nd of 423 lenders in Little Rock-North Little Rock-Conway, AR, with $990K lent: 0.0% of a $4.33B market.
Little Rock-North Little Rock-Conway, AR is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Today's Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NON-METRO ARKANSAS, 2025
Today's Bank ranks 331st of 459 lenders in non-metro Arkansas, with $345K lent: 0.0% of a $3.36B market.
non-metro Arkansas is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Today's Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — JOPLIN, KS-MO, 2025
Today's Bank ranks 170th of 219 lenders in Joplin, KS-MO, with $235K lent: 0.0% of a $860.7M market.
Joplin, KS-MO is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Today's Bank in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 65% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Today's Bank and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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