Applications / Mortgage Analytics / Lenders / Florida / The Mortgage Firm / Competition
The Mortgage Firm
Altamonte Springs, FL · Independent non-bank lender · CFPB · 3,270 loans in 2025
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3,270
loans originated, 2025
4,204
applications, 2025
18
states and territories
0
gaps bigger than at similar lenders
Who The Mortgage Firm competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — ORLANDO-KISSIMMEE-SANFORD, FL, 2025
The Mortgage Firm ranks 25th of 854 lenders in Orlando-Kissimmee-Sanford, FL, with $187.6M lent: 0.8% of a $22.49B market.
Orlando-Kissimmee-Sanford, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Mortgage Firm in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — PALM BAY-MELBOURNE-TITUSVILLE, FL, 2025
The Mortgage Firm ranks 5th of 573 lenders in Palm Bay-Melbourne-Titusville, FL, with $180.9M lent: 3.5% of a $5.18B market.
Palm Bay-Melbourne-Titusville, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Mortgage Firm in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — TAMPA-ST. PETERSBURG-CLEARWATER, FL, 2025
The Mortgage Firm ranks 43rd of 925 lenders in Tampa-St. Petersburg-Clearwater, FL, with $133.9M lent: 0.5% of a $26.60B market.
Tampa-St. Petersburg-Clearwater, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Mortgage Firm in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MIAMI-FORT LAUDERDALE-WEST PALM BEACH, FL, 2025
The Mortgage Firm ranks 78th of 937 lenders in Miami-Fort Lauderdale-West Palm Beach, FL, with $123.9M lent: 0.3% of a $48.09B market.
Miami-Fort Lauderdale-West Palm Beach, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Mortgage Firm in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — PENSACOLA-FERRY PASS-BRENT, FL, 2025
The Mortgage Firm ranks 13th of 515 lenders in Pensacola-Ferry Pass-Brent, FL, with $63.9M lent: 1.6% of a $3.92B market.
Pensacola-Ferry Pass-Brent, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and The Mortgage Firm in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NON-METRO INDIANA, 2025
The Mortgage Firm ranks 390th of 555 lenders in non-metro Indiana, with $455K lent: 0.0% of a $5.84B market.
non-metro Indiana is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and The Mortgage Firm in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NON-METRO OHIO, 2025
The Mortgage Firm ranks 440th of 592 lenders in non-metro Ohio, with $335K lent: 0.0% of a $6.94B market.
non-metro Ohio is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and The Mortgage Firm in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — LEXINGTON-FAYETTE, KY, 2025
The Mortgage Firm ranks 297th of 389 lenders in Lexington-Fayette, KY, with $325K lent: 0.0% of a $3.62B market.
Lexington-Fayette, KY is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and The Mortgage Firm in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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The Mortgage Firm and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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