Applications / Mortgage Analytics / Lenders / Louisiana / Standard Mortgage / Competition
Standard Mortgage
New Orleans, LA · Independent non-bank lender · CFPB · 492 loans in 2025
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492
loans originated, 2025
776
applications, 2025
13
states and territories
0
gaps bigger than at similar lenders
Who Standard Mortgage competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
Standard Mortgage ranks 249th of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $33.8M lent: 0.1% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Standard Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — LAFAYETTE, LA, 2025
Standard Mortgage ranks 13th of 280 lenders in Lafayette, LA, with $26.1M lent: 1.6% of a $1.58B market.
Lafayette, LA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Standard Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SLIDELL-MANDEVILLE-COVINGTON, LA, 2025
Standard Mortgage ranks 25th of 277 lenders in Slidell-Mandeville-Covington, LA, with $19.6M lent: 1.2% of a $1.61B market.
Slidell-Mandeville-Covington, LA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Standard Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — NEW ORLEANS-METAIRIE, LA, 2025
Standard Mortgage ranks 37th of 371 lenders in New Orleans-Metairie, LA, with $19.4M lent: 0.5% of a $3.59B market.
New Orleans-Metairie, LA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Standard Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SHREVEPORT-BOSSIER CITY, LA, 2025
Standard Mortgage ranks 33rd of 255 lenders in Shreveport-Bossier City, LA, with $12.9M lent: 0.9% of a $1.43B market.
Shreveport-Bossier City, LA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Standard Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — RICHMOND, VA, 2025
Standard Mortgage ranks 425th of 551 lenders in Richmond, VA, with $555K lent: 0.0% of a $11.70B market.
Richmond, VA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Standard Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — COLLEGE STATION-BRYAN, TX, 2025
Standard Mortgage ranks 216th of 377 lenders in College Station-Bryan, TX, with $605K lent: 0.0% of a $1.70B market.
College Station-Bryan, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Standard Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — CORPUS CHRISTI, TX, 2025
Standard Mortgage ranks 262nd of 389 lenders in Corpus Christi, TX, with $475K lent: 0.0% of a $2.10B market.
Corpus Christi, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Standard Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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