Applications / Mortgage Analytics / Lenders / California / SnapFi / Competition
SnapFi
San Jose, CA · Independent non-bank lender · CFPB · 50 loans in 2025
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50
loans originated, 2025
52
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who SnapFi competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — SAN JOSE-SUNNYVALE-SANTA CLARA, CA, 2025
SnapFi ranks 237th of 459 lenders in San Jose-Sunnyvale-Santa Clara, CA, with $4.8M lent: 0.0% of a $28.74B market.
San Jose-Sunnyvale-Santa Clara, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and SnapFi in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — STOCKTON-LODI, CA, 2025
SnapFi ranks 138th of 401 lenders in Stockton-Lodi, CA, with $4.7M lent: 0.1% of a $5.50B market.
Stockton-Lodi, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and SnapFi in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SACRAMENTO-ROSEVILLE-FOLSOM, CA, 2025
SnapFi ranks 292nd of 574 lenders in Sacramento-Roseville-Folsom, CA, with $4.2M lent: 0.0% of a $20.30B market.
Sacramento-Roseville-Folsom, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and SnapFi in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — SAN FRANCISCO-OAKLAND-FREMONT, CA, 2025
SnapFi ranks 370th of 606 lenders in San Francisco-Oakland-Fremont, CA, with $3.7M lent: 0.0% of a $52.26B market.
San Francisco-Oakland-Fremont, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and SnapFi in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — CARSON CITY, NV, 2025
SnapFi ranks 69th of 139 lenders in Carson City, NV, with $850K lent: 0.2% of a $367.1M market.
Carson City, NV is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and SnapFi in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 56% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NON-METRO NEVADA, 2025
SnapFi ranks 198th of 278 lenders in non-metro Nevada, with $680K lent: 0.0% of a $1.74B market.
non-metro Nevada is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and SnapFi in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — RENO, NV, 2025
SnapFi ranks 258th of 325 lenders in Reno, NV, with $625K lent: 0.0% of a $5.16B market.
Reno, NV is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and SnapFi in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — CHICO, CA, 2025
SnapFi ranks 164th of 255 lenders in Chico, CA, with $440K lent: 0.0% of a $1.11B market.
Chico, CA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and SnapFi in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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