Applications / Mortgage Analytics / Lenders / Ohio / Smartfi Home Loans / Competition
Smartfi Home Loans
Medina, OH · Non-bank or government lender · CFPB · 1,116 loans in 2025
Smartfi Home Loans's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
1,116
loans originated, 2025
1,644
applications, 2025
33
states and territories
0
gaps bigger than at similar lenders
Who Smartfi Home Loans competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
Smartfi Home Loans ranks 199th of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $75.0M lent: 0.1% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Smartfi Home Loans in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — MIAMI-FORT LAUDERDALE-WEST PALM BEACH, FL, 2025
Smartfi Home Loans ranks 198th of 937 lenders in Miami-Fort Lauderdale-West Palm Beach, FL, with $37.2M lent: 0.1% of a $48.09B market.
Miami-Fort Lauderdale-West Palm Beach, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Smartfi Home Loans in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SAN FRANCISCO-OAKLAND-FREMONT, CA, 2025
Smartfi Home Loans ranks 178th of 606 lenders in San Francisco-Oakland-Fremont, CA, with $29.7M lent: 0.1% of a $52.26B market.
San Francisco-Oakland-Fremont, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Smartfi Home Loans in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — SAN DIEGO-CHULA VISTA-CARLSBAD, CA, 2025
Smartfi Home Loans ranks 170th of 639 lenders in San Diego-Chula Vista-Carlsbad, CA, with $24.6M lent: 0.1% of a $33.92B market.
San Diego-Chula Vista-Carlsbad, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Smartfi Home Loans in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — RIVERSIDE-SAN BERNARDINO-ONTARIO, CA, 2025
Smartfi Home Loans ranks 215th of 707 lenders in Riverside-San Bernardino-Ontario, CA, with $17.7M lent: 0.1% of a $34.32B market.
Riverside-San Bernardino-Ontario, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Smartfi Home Loans in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — FRESNO, CA, 2025
Smartfi Home Loans ranks 217th of 409 lenders in Fresno, CA, with $1.5M lent: 0.0% of a $5.72B market.
Fresno, CA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Smartfi Home Loans in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NON-METRO IDAHO, 2025
Smartfi Home Loans ranks 213th of 378 lenders in non-metro Idaho, with $1.5M lent: 0.0% of a $4.19B market.
non-metro Idaho is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Smartfi Home Loans in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — COEUR D'ALENE, ID, 2025
Smartfi Home Loans ranks 126th of 263 lenders in Coeur d'Alene, ID, with $1.4M lent: 0.1% of a $2.33B market.
Coeur d'Alene, ID is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Smartfi Home Loans in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
Smartfi Home Loans's data
$215
Smartfi Home Loans and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy Smartfi Home Loans's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]