Applications / Mortgage Analytics / Lenders / South Dakota / Service First Federal Credit Union / Competition
Service First Federal Credit Union
Sioux Falls, SD · Credit union · NCUA · $206 million assets · 149 loans in 2025
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149
loans originated, 2025
191
applications, 2025
5
states and territories
0
gaps bigger than at similar lenders
Who Service First Federal Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — SIOUX FALLS, MN-SD, 2025
Service First Federal Credit Union ranks 13th of 204 lenders in Sioux Falls, MN-SD, with $37.3M lent: 1.7% of a $2.14B market.
Sioux Falls, MN-SD is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Service First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO SOUTH DAKOTA, 2025
Service First Federal Credit Union ranks 62nd of 239 lenders in non-metro South Dakota, with $3.3M lent: 0.2% of a $1.47B market.
non-metro South Dakota is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Service First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SIOUX CITY, IA-NE-SD, 2025
Service First Federal Credit Union ranks 62nd of 167 lenders in Sioux City, IA-NE-SD, with $1.3M lent: 0.2% of a $612.0M market.
Sioux City, IA-NE-SD is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Service First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 53% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — OMAHA, IA-NE, 2025
Service First Federal Credit Union ranks 335th of 417 lenders in Omaha, IA-NE, with $345K lent: 0.0% of a $8.07B market.
Omaha, IA-NE is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Service First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO IOWA, 2025
Service First Federal Credit Union ranks 350th of 465 lenders in non-metro Iowa, with $280K lent: 0.0% of a $3.38B market.
non-metro Iowa is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Service First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — BROWNSVILLE-HARLINGEN, TX, 2025
Service First Federal Credit Union ranks 240th of 286 lenders in Brownsville-Harlingen, TX, with $185K lent: 0.0% of a $1.07B market.
Brownsville-Harlingen, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Service First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NON-METRO NEBRASKA, 2025
Service First Federal Credit Union ranks 273rd of 341 lenders in non-metro Nebraska, with $205K lent: 0.0% of a $2.13B market.
non-metro Nebraska is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Service First Federal Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 50% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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