Applications / Mortgage Analytics / Lenders / Illinois / Redbrand Credit Union / Competition
Redbrand Credit Union
Bartonville, IL · Credit union · NCUA · $73.8 million assets · 27 loans in 2025
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27
loans originated, 2025
40
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who Redbrand Credit Union competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — PEORIA, IL, 2025
Redbrand Credit Union ranks 90th of 289 lenders in Peoria, IL, with $1.5M lent: 0.1% of a $1.33B market.
Peoria, IL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Redbrand Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO ILLINOIS, 2025
Redbrand Credit Union ranks 550th of 572 lenders in non-metro Illinois, with $80K lent: 0.0% of a $3.27B market.
non-metro Illinois is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Redbrand Credit Union in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 27% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Redbrand Credit Union and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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