Applications / Mortgage Analytics / Lenders / Texas / Priority Home Mortgage / Competition
Priority Home Mortgage
Austin, TX · Independent non-bank lender · CFPB · 1,201 loans in 2025
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1,201
loans originated, 2025
1,453
applications, 2025
6
states and territories
0
gaps bigger than at similar lenders
Who Priority Home Mortgage competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
Priority Home Mortgage ranks 51st of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $286.8M lent: 0.5% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Priority Home Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — AUSTIN-ROUND ROCK-SAN MARCOS, TX, 2025
Priority Home Mortgage ranks 52nd of 753 lenders in Austin-Round Rock-San Marcos, TX, with $100.0M lent: 0.4% of a $22.41B market.
Austin-Round Rock-San Marcos, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Priority Home Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 32% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — SAN ANTONIO-NEW BRAUNFELS, TX, 2025
Priority Home Mortgage ranks 59th of 669 lenders in San Antonio-New Braunfels, TX, with $67.3M lent: 0.4% of a $16.26B market.
San Antonio-New Braunfels, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Priority Home Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — COLORADO SPRINGS, CO, 2025
Priority Home Mortgage ranks 45th of 487 lenders in Colorado Springs, CO, with $40.3M lent: 0.5% of a $8.78B market.
Colorado Springs, CO is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Priority Home Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 48% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SHERMAN-DENISON, TX, 2025
Priority Home Mortgage ranks 22nd of 343 lenders in Sherman-Denison, TX, with $15.9M lent: 1.2% of a $1.28B market.
Sherman-Denison, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Priority Home Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 37% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — PORTLAND-VANCOUVER-HILLSBORO, OR-WA, 2025
Priority Home Mortgage ranks 187th of 566 lenders in Portland-Vancouver-Hillsboro, OR-WA, with $12.1M lent: 0.1% of a $21.35B market.
Portland-Vancouver-Hillsboro, OR-WA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Priority Home Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — SALT LAKE CITY-MURRAY, UT, 2025
Priority Home Mortgage ranks 160th of 363 lenders in Salt Lake City-Murray, UT, with $6.5M lent: 0.1% of a $12.49B market.
Salt Lake City-Murray, UT is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Priority Home Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — PROVO-OREM-LEHI, UT, 2025
Priority Home Mortgage ranks 126th of 319 lenders in Provo-Orem-Lehi, UT, with $5.3M lent: 0.1% of a $7.84B market.
Provo-Orem-Lehi, UT is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Priority Home Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
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Priority Home Mortgage and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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