Applications / Mortgage Analytics / Lenders / Texas / PrimeLending Ventures / Competition
PrimeLending Ventures
Dallas, TX · Non-bank affiliate of a holding company · CFPB · 391 loans in 2025
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391
loans originated, 2025
456
applications, 2025
1
states and territories
0
gaps bigger than at similar lenders
Who PrimeLending Ventures competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
PrimeLending Ventures ranks 148th of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $85.9M lent: 0.1% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PrimeLending Ventures in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — HOUSTON-PASADENA-THE WOODLANDS, TX, 2025
PrimeLending Ventures ranks 158th of 929 lenders in Houston-Pasadena-The Woodlands, TX, with $52.8M lent: 0.1% of a $43.85B market.
Houston-Pasadena-The Woodlands, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PrimeLending Ventures in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 30% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — AUSTIN-ROUND ROCK-SAN MARCOS, TX, 2025
PrimeLending Ventures ranks 173rd of 753 lenders in Austin-Round Rock-San Marcos, TX, with $23.3M lent: 0.1% of a $22.41B market.
Austin-Round Rock-San Marcos, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PrimeLending Ventures in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — SAN ANTONIO-NEW BRAUNFELS, TX, 2025
PrimeLending Ventures ranks 162nd of 669 lenders in San Antonio-New Braunfels, TX, with $14.1M lent: 0.1% of a $16.26B market.
San Antonio-New Braunfels, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PrimeLending Ventures in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SHERMAN-DENISON, TX, 2025
PrimeLending Ventures ranks 40th of 343 lenders in Sherman-Denison, TX, with $6.8M lent: 0.5% of a $1.28B market.
Sherman-Denison, TX is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and PrimeLending Ventures in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
The data and the software behind these pages
PrimeLending Ventures's data
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PrimeLending Ventures and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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