Wide but thin
Home purchases made up 88.2% of its 119 loans. They were spread across 58 metros and 85 counties, with Michigan the main state. In Minneapolis, its largest market, it ranked 260 of 688 lenders.
Applications / Mortgage Analytics / Lenders / Minnesota / Plus Relocation Mortgage
Plus Relocation Mortgage
St Louis Park, MN · Non-bank or government lender · CFPB · 119 loans in 2025
Plus Relocation Mortgage's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
119
loans originated, 2025
160
applications, 2025
25
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
Plus Relocation Mortgage lends to home buyers in 25 states but makes few loans in any one place, and its volume in 2025 was about a quarter of its 2020 total.
A shrinking book
Its loans fell 25% in 2025, to 119 from 159. The typical similar lender, meaning non-bank lenders making between half and twice as many loans, fell 6%, while the whole market grew 10%. It made 469 loans in 2020 and has made fewer in most years since. That peak came when its typical rate was 2.99%, against 6.88% now, and fewer buyers and owners may borrow at today's rates; the data do not say whether it also chose to pull back.
Bigger loans, fewer in poorer areas
Its typical loan was $435,000, against $355,000 at similar lenders. Only 8.6% of its borrowers had low or moderate incomes (LMI), against 21.5%, and 8.5% of its loans went to LMI neighborhoods, against 24.1%, among the lowest twentieth. Larger loans may point to better-off buyers, which could account for both.
Some government-backed lending
Loans guaranteed by the Department of Veterans Affairs (VA) made up 7.6% of its total and loans insured by the Federal Housing Administration (FHA) 4.2%. The typical similar lender made none.
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2018–2025
119 loans in 2025, against a peak of 469 in 2020.
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. Plus Relocation Mortgage took 160 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
88.2% of its 2025 loans were purchase loans; 88.2% were conventional loans.
Purchase 88.2% · Refinance 11.8%
Conventional 88.2% · VA 7.6% · FHA 4.2% · of 119 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
25 states, 58 metros, 85 counties
| State | Loans | Share |
|---|---|---|
| Michigan | 15 | 12.6% |
| Minnesota | 14 | 11.8% |
| Virginia | 13 | 10.9% |
| Florida | 9 | 7.6% |
| Illinois | 8 | 6.7% |
| Texas | 8 | 6.7% |
| California | 6 | 5.0% |
| Idaho | 5 | 4.2% |
| Indiana | 4 | 3.4% |
| Ohio | 4 | 3.4% |
Largest metro areas, 2025
Loans originated
| Metro area | Loans |
|---|---|
| Minneapolis-St. Paul-Bloomington | 14 |
| Arlington-Alexandria-Reston | 7 |
| Grand Rapids-Wyoming-Kentwood | 6 |
| Boise City | 5 |
| Dallas-Plano-Irving | 5 |
| Tampa | 5 |
| Richmond | 4 |
| Warren-Troy-Farmington Hills | 4 |
| Chicago-Naperville-Schaumburg | 3 |
| Denver-Aurora-Centennial | 3 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 549300EHWBP6UP4Y8J37 | 2018–2025 |
Established 28 December 2016. Reported under HMDA 2018-2025.
Mergers, name changes, data editions and corrections: Plus Relocation Mortgage's data.
The data and the software behind these pages
Plus Relocation Mortgage's data
$215
Plus Relocation Mortgage and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
Buy Plus Relocation Mortgage's data, $215Jenner Mortgage Analytics: all the data
$2,110
Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
Buy the data, $2,110Jenner, the SAS-compatible software
See prices
Jenner runs programs written in the SAS language. It drew every chart on these pages and fitted the fair-lending model, PROC GLIMMIX on 3.5 million applications. Run the programs that come with the data, or your own.
Get JennerQuestions, or the data and Jenner together: [email protected]