Applications / Mortgage Analytics / Lenders / Georgia / Onward Home Mortgage / Competition
Onward Home Mortgage
Roswell, GA · Non-bank or government lender · CFPB · 590 loans in 2025
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590
loans originated, 2025
988
applications, 2025
6
states and territories
0
gaps bigger than at similar lenders
Who Onward Home Mortgage competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
Onward Home Mortgage ranks 52nd of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $231.7M lent: 0.4% of a $52.32B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Onward Home Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — GAINESVILLE, GA, 2025
Onward Home Mortgage ranks 36th of 336 lenders in Gainesville, GA, with $11.5M lent: 0.7% of a $1.67B market.
Gainesville, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Onward Home Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — NON-METRO GEORGIA, 2025
Onward Home Mortgage ranks 257th of 683 lenders in non-metro Georgia, with $4.3M lent: 0.0% of a $8.64B market.
non-metro Georgia is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Onward Home Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — CHARLESTON-NORTH CHARLESTON, SC, 2025
Onward Home Mortgage ranks 248th of 617 lenders in Charleston-North Charleston, SC, with $3.7M lent: 0.0% of a $11.91B market.
Charleston-North Charleston, SC is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Onward Home Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — GREENVILLE-ANDERSON-GREER, SC, 2025
Onward Home Mortgage ranks 246th of 589 lenders in Greenville-Anderson-Greer, SC, with $3.0M lent: 0.0% of a $7.37B market.
Greenville-Anderson-Greer, SC is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Onward Home Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 29% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — ATHENS-CLARKE COUNTY, GA, 2025
Onward Home Mortgage ranks 123rd of 316 lenders in Athens-Clarke County, GA, with $1.4M lent: 0.1% of a $1.33B market.
Athens-Clarke County, GA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Onward Home Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 44% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — HUNTSVILLE, AL, 2025
Onward Home Mortgage ranks 224th of 440 lenders in Huntsville, AL, with $1.1M lent: 0.0% of a $4.63B market.
Huntsville, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Onward Home Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — MONTGOMERY, AL, 2025
Onward Home Mortgage ranks 183rd of 331 lenders in Montgomery, AL, with $720K lent: 0.0% of a $1.87B market.
Montgomery, AL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Onward Home Mortgage in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 46% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Onward Home Mortgage and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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