Applications / Mortgage Analytics / Lenders / Arizona / NOVA Financial & Investment / Competition
NOVA Financial & Investment
Tucson, AZ · Non-bank lender · CFPB · 5,005 loans in 2025
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5,005
loans originated, 2025
7,472
applications, 2025
25
states and territories
0
gaps bigger than at similar lenders
Who NOVA Financial & Investment competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — TUCSON, AZ, 2025
NOVA Financial & Investment ranks 3rd of 489 lenders in Tucson, AZ, with $437.5M lent: 6.2% of a $7.04B market.
Tucson, AZ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and NOVA Financial & Investment in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — PHOENIX-MESA-CHANDLER, AZ, 2025
NOVA Financial & Investment ranks 31st of 879 lenders in Phoenix-Mesa-Chandler, AZ, with $354.2M lent: 0.7% of a $50.70B market.
Phoenix-Mesa-Chandler, AZ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and NOVA Financial & Investment in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — DENVER-AURORA-CENTENNIAL, CO, 2025
NOVA Financial & Investment ranks 52nd of 754 lenders in Denver-Aurora-Centennial, CO, with $182.5M lent: 0.5% of a $35.19B market.
Denver-Aurora-Centennial, CO is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and NOVA Financial & Investment in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — YUMA, AZ, 2025
NOVA Financial & Investment ranks 2nd of 216 lenders in Yuma, AZ, with $164.8M lent: 14.7% of a $1.12B market.
Yuma, AZ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and NOVA Financial & Investment in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 69% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SEATTLE-TACOMA-BELLEVUE, WA, 2025
NOVA Financial & Investment ranks 85th of 597 lenders in Seattle-Tacoma-Bellevue, WA, with $95.1M lent: 0.2% of a $49.59B market.
Seattle-Tacoma-Bellevue, WA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and NOVA Financial & Investment in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — IDAHO FALLS, ID, 2025
NOVA Financial & Investment ranks 99th of 211 lenders in Idaho Falls, ID, with $955K lent: 0.1% of a $1.32B market.
Idaho Falls, ID is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and NOVA Financial & Investment in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 52% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — CORVALLIS, OR, 2025
NOVA Financial & Investment ranks 77th of 158 lenders in Corvallis, OR, with $915K lent: 0.1% of a $616.9M market.
Corvallis, OR is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and NOVA Financial & Investment in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 55% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — LANCASTER, PA, 2025
NOVA Financial & Investment ranks 195th of 365 lenders in Lancaster, PA, with $815K lent: 0.0% of a $2.77B market.
Lancaster, PA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and NOVA Financial & Investment in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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