Applications / Mortgage Analytics / Lenders / Virginia / New Story Lending
Easley, Sc, VA · Non-bank lender · CFPB · 705 loans in 2025
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705
loans originated, 2025
895
applications, 2025
11
states and territories
0
gaps bigger than at similar lenders
Our analysis, 2025
New Story Lending, a non-bank lender centered on South Carolina, filed its first report in 2025 with 705 loans, almost all of them to buy homes.
Purchases made up 95.9% of its loans. Government-backed loans were a bigger part of its book than at similar lenders, the 30 non-banks making between half and twice as many loans: 30.2% were insured by the Federal Housing Administration (FHA), against 19.6%, and 10.1% were guaranteed by the Department of Veterans Affairs (VA), against 4.7%. Its typical loan, $255,000, was smaller than the peers' $330,000.
Manufactured homes made up 8.2% of its loans, against 0.6% at its peers, a higher share than at almost all of them. With its government-backed lending, that suggests a lender serving buyers at the cheaper end of the market.
In its first year it took 1.1% of the Greenville-Anderson-Greer market, ranking 20 of 589 lenders, and 0.9% of Spartanburg. It already lends in 11 states. Borrowers with low or moderate incomes took 30.5% of its loans, against 21.4% at its peers. Only 12.1% went to majority-minority neighborhoods, against 45.4%, among the lowest tenth of its peers; the markets it serves, centered on Greenville and Spartanburg, may account for much of that.
It turned down 0.8% of decided home-purchase applications, against 2.6% at peers with a rate. Too few refinance applications reached a decision to give a rate.
Similar lenders: same lender type, originations between half and twice the lender's in the data year. Written from the 2025 HMDA data and checked figure by figure against it.
FIG. 1 — LOANS ORIGINATED, 2025–2025
Originated means the loan was made: applications denied, withdrawn or not accepted are not counted. New Story Lending took 895 applications in 2025.
SOURCE: FFIEC HMDA, LOANS ORIGINATED (ACTION TAKEN: LOAN ORIGINATED)
FIG. 2 — PRODUCT MIX, 2025
Purchase 95.9% · Refinance 3.8% · Home improvement 0.3%
Conventional 57.6% · FHA 30.2% · VA 10.1% · USDA (RHS or FSA) 2.1% · of 705 loans. Purchase: buying a home. Refinance: replacing an existing mortgage, including cash-out. FHA: insured by the Federal Housing Administration. VA: guaranteed by the Department of Veterans Affairs. Conventional: neither.
SOURCE: FFIEC HMDA 2025, LOANS ORIGINATED
Where it lends, 2025
| State | Loans | Share |
|---|---|---|
| South Carolina | 606 | 86.0% |
| North Carolina | 49 | 7.0% |
| Virginia | 18 | 2.6% |
| Arizona | 11 | 1.6% |
| Florida | 5 | 0.7% |
| Georgia | 5 | 0.7% |
| Alabama | 4 | 0.6% |
| Maryland | 2 | 0.3% |
| Tennessee | 2 | 0.3% |
| Texas | 2 | 0.3% |
Largest metro areas, 2025
| Metro area | Loans |
|---|---|
| Greenville-Anderson-Greer | 317 |
| Spartanburg | 89 |
| Charlotte-Concord-Gastonia | 49 |
| Hilton Head Island-Bluffton-Port Royal | 25 |
| Arlington-Alexandria-Reston | 13 |
| Phoenix-Mesa-Chandler | 10 |
| Columbia | 4 |
| Daphne-Fairhope-Foley | 4 |
| Richmond | 4 |
| Charleston-North Charleston | 3 |
Identifiers
| LEI (Legal Entity Identifier, the global company code HMDA has used since 2018) | 894500CFQPXSLHK0OK52 | 2025–2025 |
Established 20 October 2022. Reported under HMDA in 2025.
Mergers, name changes, data editions and corrections: New Story Lending's data.
New Story Lending's data
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New Story Lending and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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