First in Knoxville, but slipping
It ranked 1 of 599 lenders in Knoxville, its largest market, where it has lent since 1990. Its share of the dollars lent there fell from 8.2% to 6.6%; United Wholesale Mortgage came second. It also lost ground in Chattanooga, from 2.0% to 1.3%, and in Nashville, from 0.6% to 0.4%. The smaller shares may follow from its lower volume in markets where others grew.