Applications / Mortgage Analytics / Lenders / Florida / Mortgage Financial Group / Competition
Mortgage Financial Group
Tavares, FL · Independent non-bank lender · CFPB · 264 loans in 2025
Mortgage Financial Group's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
264
loans originated, 2025
322
applications, 2025
2
states and territories
0
gaps bigger than at similar lenders
Who Mortgage Financial Group competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — OCALA, FL, 2025
Mortgage Financial Group ranks 20th of 536 lenders in Ocala, FL, with $29.4M lent: 1.0% of a $2.98B market.
Ocala, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Mortgage Financial Group in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — ORLANDO-KISSIMMEE-SANFORD, FL, 2025
Mortgage Financial Group ranks 162nd of 854 lenders in Orlando-Kissimmee-Sanford, FL, with $21.6M lent: 0.1% of a $22.49B market.
Orlando-Kissimmee-Sanford, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Mortgage Financial Group in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — HOMOSASSA SPRINGS, FL, 2025
Mortgage Financial Group ranks 45th of 377 lenders in Homosassa Springs, FL, with $5.5M lent: 0.5% of a $1.14B market.
Homosassa Springs, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Mortgage Financial Group in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 41% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — WILDWOOD-THE VILLAGES, FL, 2025
Mortgage Financial Group ranks 58th of 451 lenders in Wildwood-The Villages, FL, with $3.5M lent: 0.2% of a $1.68B market.
Wildwood-The Villages, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Mortgage Financial Group in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 59% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — GAINESVILLE, FL, 2025
Mortgage Financial Group ranks 104th of 367 lenders in Gainesville, FL, with $2.4M lent: 0.1% of a $1.76B market.
Gainesville, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Mortgage Financial Group in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — NAPLES-MARCO ISLAND, FL, 2025
Mortgage Financial Group ranks 568th of 595 lenders in Naples-Marco Island, FL, with $185K lent: 0.0% of a $5.13B market.
Naples-Marco Island, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Mortgage Financial Group in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — NORTH PORT-BRADENTON-SARASOTA, FL, 2025
Mortgage Financial Group ranks 693rd of 811 lenders in North Port-Bradenton-Sarasota, FL, with $305K lent: 0.0% of a $10.17B market.
North Port-Bradenton-Sarasota, FL is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Mortgage Financial Group in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — NON-METRO FLORIDA, 2025
Mortgage Financial Group ranks 378th of 564 lenders in non-metro Florida, with $665K lent: 0.0% of a $3.36B market.
non-metro Florida is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Mortgage Financial Group in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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