Applications / Mortgage Analytics / Lenders / New York / Hometown Funding / Competition
Hometown Funding
Pittsford, NY · Non-bank subsidiary of a bank · CFPB · 1,096 loans in 2025
Hometown Funding's data, $215Buy the data, $2,110Get Jenner, the SAS-compatible software
1,096
loans originated, 2025
1,239
applications, 2025
12
states and territories
0
gaps bigger than at similar lenders
Who Hometown Funding competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — ROCHESTER, NY, 2025
Hometown Funding ranks 4th of 251 lenders in Rochester, NY, with $245.5M lent: 5.1% of a $4.78B market.
Rochester, NY is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Hometown Funding in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 58% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — NON-METRO NEW YORK, 2025
Hometown Funding ranks 25th of 377 lenders in non-metro New York, with $38.3M lent: 1.0% of a $3.97B market.
non-metro New York is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Hometown Funding in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — MIAMI-FORT LAUDERDALE-WEST PALM BEACH, FL, 2025
Hometown Funding ranks 365th of 937 lenders in Miami-Fort Lauderdale-West Palm Beach, FL, with $6.8M lent: 0.0% of a $48.09B market.
Miami-Fort Lauderdale-West Palm Beach, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Hometown Funding in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — BUFFALO-CHEEKTOWAGA, NY, 2025
Hometown Funding ranks 74th of 267 lenders in Buffalo-Cheektowaga, NY, with $6.4M lent: 0.1% of a $4.74B market.
Buffalo-Cheektowaga, NY is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Hometown Funding in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 57% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — SYRACUSE, NY, 2025
Hometown Funding ranks 72nd of 246 lenders in Syracuse, NY, with $4.1M lent: 0.2% of a $2.51B market.
Syracuse, NY is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Hometown Funding in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — LEXINGTON-FAYETTE, KY, 2025
Hometown Funding ranks 346th of 389 lenders in Lexington-Fayette, KY, with $205K lent: 0.0% of a $3.62B market.
Lexington-Fayette, KY is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Hometown Funding in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — CINCINNATI, IN-KY-OH, 2025
Hometown Funding ranks 563rd of 621 lenders in Cincinnati, IN-KY-OH, with $195K lent: 0.0% of a $15.96B market.
Cincinnati, IN-KY-OH is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Hometown Funding in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — DALLAS-FORT WORTH-ARLINGTON, TX, 2025
Hometown Funding ranks 898th of 1,026 lenders in Dallas-Fort Worth-Arlington, TX, with $405K lent: 0.0% of a $63.42B market.
Dallas-Fort Worth-Arlington, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Hometown Funding in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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Hometown Funding and its peers, 2018–2025: every application in the HMDA data, cleaned and corrected, as Parquet files, with the Jenner programs that made these pages.
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Every mortgage application reported under HMDA from 1990 to 2025, cleaned and corrected, every lender followed across name changes and mergers, with the market-share and fair-lending tables behind these pages and the Jenner programs that built them: the warehouse and the datamart, as Parquet files.
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