Applications / Mortgage Analytics / Lenders / Arizona / Homeowners Financial Group USA / Competition
Homeowners Financial Group USA
Scottsdale, AZ · Independent non-bank lender · CFPB · 3,783 loans in 2025
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3,783
loans originated, 2025
5,312
applications, 2025
32
states and territories
0
gaps bigger than at similar lenders
Who Homeowners Financial Group USA competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — PHOENIX-MESA-CHANDLER, AZ, 2025
Homeowners Financial Group USA ranks 36th of 879 lenders in Phoenix-Mesa-Chandler, AZ, with $301.9M lent: 0.6% of a $50.70B market.
Phoenix-Mesa-Chandler, AZ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Homeowners Financial Group USA in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 35% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — ATLANTA-SANDY SPRINGS-ALPHARETTA, GA, 2025
Homeowners Financial Group USA ranks 46th of 892 lenders in Atlanta-Sandy Springs-Alpharetta, GA, with $262.7M lent: 0.5% of a $52.32B market.
Atlanta-Sandy Springs-Alpharetta, GA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Homeowners Financial Group USA in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — DENVER-AURORA-CENTENNIAL, CO, 2025
Homeowners Financial Group USA ranks 84th of 754 lenders in Denver-Aurora-Centennial, CO, with $94.4M lent: 0.3% of a $35.19B market.
Denver-Aurora-Centennial, CO is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Homeowners Financial Group USA in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — TAMPA-ST. PETERSBURG-CLEARWATER, FL, 2025
Homeowners Financial Group USA ranks 79th of 925 lenders in Tampa-St. Petersburg-Clearwater, FL, with $76.0M lent: 0.3% of a $26.60B market.
Tampa-St. Petersburg-Clearwater, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Homeowners Financial Group USA in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 33% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NON-METRO GEORGIA, 2025
Homeowners Financial Group USA ranks 35th of 683 lenders in non-metro Georgia, with $56.8M lent: 0.7% of a $8.64B market.
non-metro Georgia is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and Homeowners Financial Group USA in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 31% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — BOZEMAN, MT, 2025
Homeowners Financial Group USA ranks 126th of 233 lenders in Bozeman, MT, with $1.1M lent: 0.1% of a $1.85B market.
Bozeman, MT is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Homeowners Financial Group USA in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 49% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — SHERMAN-DENISON, TX, 2025
Homeowners Financial Group USA ranks 201st of 343 lenders in Sherman-Denison, TX, with $665K lent: 0.1% of a $1.28B market.
Sherman-Denison, TX is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Homeowners Financial Group USA in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — JACKSON, MI, 2025
Homeowners Financial Group USA ranks 111th of 229 lenders in Jackson, MI, with $605K lent: 0.1% of a $665.5M market.
Jackson, MI is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and Homeowners Financial Group USA in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 51% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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