Applications / Mortgage Analytics / Lenders / New York / GuardHill Financial / Competition
GuardHill Financial
New York, NY · Independent non-bank lender · CFPB · 285 loans in 2025
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285
loans originated, 2025
441
applications, 2025
18
states and territories
0
gaps bigger than at similar lenders
Who GuardHill Financial competes with, by dollars lent in 2025, in its five largest markets and the three it entered most recently. A Pareto chart puts the lenders in order of size and draws their running share, so the reader sees how concentrated each market is: where the line climbs steeply, a few lenders hold most of it.
FIG. 1 — NEW YORK-NEWARK-JERSEY CITY, NY-NJ, 2025
GuardHill Financial ranks 135th of 802 lenders in New York-Newark-Jersey City, NY-NJ, with $184.4M lent: 0.1% of a $144.16B market.
New York-Newark-Jersey City, NY-NJ is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GuardHill Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 39% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 2 — LOS ANGELES-LONG BEACH-ANAHEIM, CA, 2025
GuardHill Financial ranks 310th of 757 lenders in Los Angeles-Long Beach-Anaheim, CA, with $24.0M lent: 0.0% of a $114.28B market.
Los Angeles-Long Beach-Anaheim, CA is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GuardHill Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 38% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 3 — BRIDGEPORT-STAMFORD-DANBURY, CT, 2025
GuardHill Financial ranks 74th of 419 lenders in Bridgeport-Stamford-Danbury, CT, with $20.9M lent: 0.2% of a $10.74B market.
Bridgeport-Stamford-Danbury, CT is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GuardHill Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 45% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 4 — MIAMI-FORT LAUDERDALE-WEST PALM BEACH, FL, 2025
GuardHill Financial ranks 326th of 937 lenders in Miami-Fort Lauderdale-West Palm Beach, FL, with $10.0M lent: 0.0% of a $48.09B market.
Miami-Fort Lauderdale-West Palm Beach, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GuardHill Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 36% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 5 — NORTH PORT-BRADENTON-SARASOTA, FL, 2025
GuardHill Financial ranks 228th of 811 lenders in North Port-Bradenton-Sarasota, FL, with $4.9M lent: 0.0% of a $10.17B market.
North Port-Bradenton-Sarasota, FL is one of its five largest markets. Bars: dollars lent by each of the ten largest lenders, and GuardHill Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 34% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 6 — SEATTLE-TACOMA-BELLEVUE, WA, 2025
GuardHill Financial ranks 380th of 597 lenders in Seattle-Tacoma-Bellevue, WA, with $2.6M lent: 0.0% of a $49.59B market.
Seattle-Tacoma-Bellevue, WA is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and GuardHill Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 40% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 7 — PINEHURST-SOUTHERN PINES, NC, 2025
GuardHill Financial ranks 81st of 291 lenders in Pinehurst-Southern Pines, NC, with $2.0M lent: 0.1% of a $1.34B market.
Pinehurst-Southern Pines, NC is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and GuardHill Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 43% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
FIG. 8 — SANTA FE, NM, 2025
GuardHill Financial ranks 105th of 239 lenders in Santa Fe, NM, with $1.5M lent: 0.1% of a $1.25B market.
Santa Fe, NM is one of the three markets it entered most recently. Bars: dollars lent by each of the ten largest lenders, and GuardHill Financial in amber (marked ▶, with its rank when below the ten). Line: the running total of the bars as a share of the whole market, ending at 42% of it.
SOURCE: FFIEC HMDA 2025, DOLLARS LENT ON LOANS ORIGINATED
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